Personal Finance Case Study: LendingTree Grows Customer Engagement
READ THE LENDINGTREE CASE STUDY
Learn how LendingTree has driven engagement and improved experiences by implementing customer-first journeys using Blueshift’s SmartHub CDP.
“Our new journey approach has brought us closer to our customers. We have truly learned a lot about our customer segments, which at times were counter to what our perception was. Only by watching their behavior throughout the journeys in Blueshift were we really able to see that.” — Joyce Poole, Sr. Director, Marketing CRM, LendingTree
By using the following capabilities within Blueshift’s SmartHub CDP, LendingTree has been able to evolve their engagement strategies while simplifying the personal finance process for their customers:
- Single Customer View
- Advanced Segmentation
- Campaign Journey Builder
- External Fetch
After seeing success with the implementation of these capabilities, the LendingTree team continues to use visibility into their customer journeys to improve their strategy. Take a look at their results so far:
- Increased Monthly Active Users
- Higher Open Rates
- Improved Workflow Efficiencies
Check out in-depth stats from LendingTree by reading our case study now.
OPTIMIZE YOUR FINANCE MARKETING
Learn more about why LendingTree uses Blueshift’s SmartHub CDP to increase engagement and improve workflow efficiencies.
Want to grow customer engagement through intentional lifecycle journeys? Learn more about using Blueshift’s SmartHub CDP for personal finance by scheduling a demo with one of our experts today. Plus, download our exclusive finance recommendations playbook to take your finance marketing strategy to the next level.