Personal Finance Case Study: LendingTree Grows Customer Engagement

There’s a reason why personal finance is called just that — because, well, it’s personal. Especially as customers take big steps such as applying for a loan, they want to be sure that they can really trust the companies supporting them through the process. As customers expect greater personalization, finance marketing must be centered around customer experiences across all relevant channels, making an omnichannel marketing strategy crucial to the success of marketers like you.

In order to execute a successful omnichannel marketing strategy, you need a platform that allows you to create seamless customer journeys across all channels — in other words, a SmartHub Customer Data Platform (CDP) like Blueshift. By unifying and activating your customer data and creating relevant content in real time, you have the power to put customers at the core of your marketing strategy. This level of personalization will keep customers engaged, ensuring they depend on your personal finance brand for years to come.

A Blueshift customer who has used our SmartHub CDP to make their personal finance journeys more customer-centric is LendingTree: