Personalization has been an undisputed element of digital marketing effectiveness with proven ROI. Traditionally personalization was associated with simple elements of marketing messages, like greeting the person by their first name, but has now scaled to all elements of customer engagement, including creatives, timing, devices and content and product recommendations and more.
As marketers, we tend to focus most of our efforts on acquiring new customers. Although customer acquisition is certainly vital to future growth, retention also plays an essential role in a successful marketing strategy. After you’ve worked so hard to earn those customers, it’s vital to keep them happy by building customer loyalty and fostering … Continued
2023 is the year SMS takes center stage in a marketer’s cross-channel marketing mix. Missed opportunities, lower engagement, and lost revenue are risks you take without SMS. With SMS, brands are only a text away from an immediate customer connection. Customers want trusted brands to text them. In 2022, 70% of consumers opted in to … Continued
In 2023, marketers will use AI to unlock creativity and personalization. In the past, AI was owned by data scientists, but now marketers can easily access and use AI. In 2023, marketers are the data artists, combining creativity with data and AI, for intelligent customer engagement. Let’s dive into four key areas that will drive … Continued
There is no denying that deliverability standards keep changing over time. It is now about the quality of mail stream rather than just the sending ability of an ESP. Big data has caused ISPs to review numerous more details about an email than we can imagine. There are many aspects considered for calculating sender reputation … Continued
Take a deep breath; another holiday season is making its debut. ESPs, marketers, and the family of email marketing are preparing for the busiest quarter of the year. Every marketer’s goal for the next two months is to maximize their profits through email marketing. Maintaining good email deliverability is crucial for doing this. To that … Continued
Some economists suggest that the US will be in a recession within the next few months. At this point, no one is sure. What does this mean for marketers, especially B2C marketers? Keeping a focus on creativity, efficiency, and ROI, and taking a customer-first approach have never been more important. It’s also wise not to … Continued
It’s beginning to feel a lot like the peak holiday shopping season. Gen Z and Millennials will be shopping for family, friends (and for themselves). Check out our infographic to understand how they like to shop and what inspires them to connect with brands. Download the PDF version and share with your team.
You invest a lot of time, resources, and money building successful email campaigns in order to meet specific business goals. But what if your emails end up in your customers’ spam folder? What if you are getting blocked by an ISP or filtered out for some other reasons? This is not typically something that a … Continued
Gen Z and Millennial shoppers will likely be your biggest revenue drivers this peak holiday shopping season. Millennials have an average holiday shopping budget of $1,823 – 27% higher than for consumers overall, according to PWC. Meanwhile, in 2021, 70% of US and 60% of UK Gen Z shoppers waited until the holiday shopping season to … Continued