In today’s hyper-connected and competitive business landscape, organizations strive to build lasting customer relationships. A happy and content customer is a company’s true asset. For any business, however big or small, there can be no better advocate than its customer community. That’s why organizations are so rightly focused on being ‘customer-centric’. Two terms that often … Continued
“Time is an illusion. Lunchtime doubly so”, wrote Douglas Adams in the Hitchhiker’s Guide to the Galaxy. Recent news from the CDP world might leave some CX leaders questioning whether “real-time” as advertised by some CDPs might actually be an illusion. The reality however is clear: customers expect brands to personalize their experience in real-time, … Continued
In the midst of budget cuts and the rising costs of paid media channels, the pressure to make every marketing dollar count is increasing. This challenge is further compounded by the death of the third-party cookie, making it more difficult to track users and serve highly relevant ads. Luckily for marketers, a practical solution already … Continued
AI continues to make a significant impact in the marketing world, revolutionizing the way marketers operate and achieve their goals. Today’s modern marketers are taking advantage of AI to streamline processes, optimize strategies, and enhance customer experiences. With a wide range of use cases, AI has proven its effectiveness in various aspects of marketing, from … Continued
In the ever-evolving marketing landscape, effective customer engagement is vital. Marketers know that cultivating strong relationships with customers is the key to fostering brand loyalty, driving conversions, and achieving sustainable growth. While Email Service Providers (ESPs) have traditionally been the go-to solution for managing marketing outreach and customer engagement, the dynamic nature of marketing demands … Continued
With the increasing dominance of mobile usage, it is essential for marketers to step up their mobile marketing game. Stay ahead of the curve by implementing innovative mobile marketing strategies to capture the attention of mobile users. According to this Statista report, there will be nearly 7.5 billion mobile users in the world by 2025. … Continued
Have you ever received a birthday gift that missed the mark? Perhaps it was something you had no interest in, or maybe it was a duplicate of something you already owned. Either way, receiving a gift that doesn’t align with your desires can be disappointing and create an awkward situation. The same idea applies to … Continued
In this blog, we will review key areas that you should double-check when setting up your organization’s email marketing campaigns (you may also refer to our Email Dos and Don’ts blog). While it may be tempting to rush through the content creation process, this stage is pivotal as it represents the culmination of all your … Continued
In the fast-paced world of retail and e-commerce, staying ahead of the competition requires innovation, strategic decision-making, and the right tools to get it done. As the busy holiday season slowly approaches, it’s crucial that marketers adopt strategies now to ensure efficiency and maximize customer outreach later. This is where AI comes in, especially as … Continued
No email marketer wants to see their customers leaving them, whether by unsubscribing or reporting their emails as spam. High spam complaints and unsubscribes not only means losing potential revenue, but this also can affect the overall deliverability and performance of your future campaigns. These detractors create a negative impression at the ISPs, impact one’s … Continued
We’re pleased to announce that Blueshift was named a Leader in G2’s Spring 2023 report in the Marketing Automation, Customer Data Platform (CDP), and Mobile Marketing categories. Our Leader ranking is based on receiving high customer satisfaction scores and having a large market presence. We owe a great deal of thanks to our customers, who … Continued
It’s no secret that AI is shaping marketing this year. With the launch of ChatGPT, AI has been at the center of many of our conversations, particularly in marketing. Without even realizing it, AI is already ingrained into most of our day-to-day lives – Alexa turns on our lights, our iPhones unlock with facial recognition, … Continued