We all want brands to make our shopping experience intuitive and effortless. That includes keeping us notified and up-to-date on the products and content we’re interested in. According to Forbes, 83% of consumers expect products to be personalized within moments of their engagement. But for brands, it’s no easy task to surface timely, relevant recommendations — let alone … Continued
Struggling to think of the perfect gifts for your friends and family this holiday season? While we don’t have advice on what your great aunt or second cousin third removed will want, we know exactly what you should get the marketer in your life this year: the gift of omnichannel marketing. Let’s walk through why … Continued
While Halloween is always fun, it has its spooky side — some of us are scared of monsters, candy corn, too many PSLs, and, for many marketers scaling up and prepping for the holiday season is the stuff of nightmares. For marketers who want to give their customers more, diving into the world of personalization … Continued
From the desk of Kimberly Paxton, Head of Email Deliverability at Blueshift. As we gear up for the 2020 holidays, we’ve already seen a number of inquiries around Prime Day this year and how the 2020 holiday season may be different than previous seasons. While this is a favorite time of year for so many … Continued
As an email marketer, you expect your beautifully crafted and designed emails to reach the inbox of customers. And there’s nothing more frustrating when they go unnoticed, straight to spam, or worse — never even make it to customers. Reaching the inbox is no easy task and is challenging for even the most well-known brands. … Continued
2020 has been a year of adaptation and transformation — and the semi-annual MarTech Conference was no exception. Much like the marketers who have adapted to our new shared “normal” within Business; the conference planners, speakers, and attendees all embraced the change and shifted to a completely online experience. For marketers looking to learn more … Continued
For the average consumer, the holidays are probably the last thing on their minds as they soak up the last days of summer — but marketers know the season is sure to sneak up quickly. The 2020 holiday season will be different from most as we all shift to doing more and more online and … Continued
At Blueshift, we’re incredibly lucky to work with some of the most forward-thinking brands and marketers. It’s a privilege to help them create and execute marketing campaigns that activate the entirety of their customer data. Through the application of predictive intelligence, we can orchestrate 1:1 customer journeys that personalize every touchpoint they have with their … Continued
Within business, many monumental changes happen as a result of a catalyst: makeup became popular with the advent of movies, the internet has catapulted forward globalization, and most recently, folks staying home has pushed businesses forward by years in just a few months. These events have more or less been outside of our direct control, … Continued
Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer. It doesn’t matter how many fantastic platforms you have in your stack, the possibility … Continued
I see some version of the tweet below at least every week — and it asks an important question. As the number of brands coming online increases at a staggering rate, online ad spend grows, and that budget is increasingly concentrated on Facebook and Google — paid customer acquisition and retention costs on these channels will … Continued
In business or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that? These chairs could be totally equal in quality — the factory-made … Continued