Marketing Strategies and Insights | Blueshift Blog

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5 Reasons Your Marketing Needs to Be Customer-Centric

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Blueshift

What We Believe — A message of solidarity from our CEO

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Customers + Partners

Blueshift Customer Stories: Tradera Increases Sales By 131% With Personalized Recommendations

67% of marketers say inefficient cross-functional processes slow their organization down in executing marketing strategies and enhancing the customer experience

Marketer vs. Martech: The Struggle for Success In 2020

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CDP

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

68% of marketers say using customer data to improve customer experiences is their top priority

4 Ways to Make the Most Out of Your First-Party Data

87% of marketers are actively looking for training or resources to improve their management and execution against data

Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

Skillshare boosted enrollments to their online learning platform by 89% using AI-powered recommendations

Customer Data Unification and Its Impact on Marketing

Blueshift Engage guest Richard Harris, CEO of SparkPost

Blueshift Engage: Email Marketing During Economic Uncertainty

51% of marketers say critical customer experience data is not currently being stored on one integrated platform

Marketer vs. Martech: You’ve Been Doing Data All Wrong and You’re Ready to Change

Blueshift Engage industry experts panel featuring Heather Dettmann (Head of Retention Marketing, Artifact Uprising), Fredrik Salzedo (CRM Manager Dplay, Discovery), and Houman Akhavan (CMO, US Autoparts)

Blueshift Engage: The Importance of Connecting the Entire Customer Experience

Blueshift Engage guest Gabe Dalporto, CEO of Udacity

Blueshift Engage: Being Adaptive and Embracing the Learning Mindset