Today’s customers are becoming more eco-conscious and budget-minded. They’re now shifting from buying goods from large brand corporations and instead, looking for a hassle-free, sustainable way to buy and sell goods. So, it’s no surprise then that Tradera has grown to become Sweden’s most popular marketplace to buy and sell used electronics, household goods, clothing, and more on the web. It’s now easier than ever before for Tradera’s users to get exactly what they’re looking for at a fraction of the cost of retail — all while eliminating environmental impact and promoting sustainable buying habits.
As Tradera grew, their marketing team struggled to balance all of the moving pieces that came with an ever-changing inventory of millions of items up for auction and limited ability to collect dynamic customer data. To be able to deliver personalized auction recommendations at scale, Tradera needed a fully integrated system that could handle the demands of their dynamic catalog, varying product auction length, and ability to collect large amounts of unstructured data. This proved difficult, as many platforms on the market struggled to reconcile catalog data with customer data.