Blueshift
  • ENGAGE21 – LIVE!
  • Product  
    •  PLATFORM
      • What is a SmartHub CDP?
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    •  SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Audience Targeting
      • Contextual Chat
    •  SUPPORT
      • Technology Integrations
      • Product Updates
      • Documentation
      • Support Plans
      • Pricing
  • Customers
  • Resources  
    •   Smart Guides
    •   Case Studies
    •   Videos
    •   Reports
    •   Events
    •   Academy
    •   Blog
  • Company  
    •   About Blueshift
    •   News & Awards
    •   Careers
  • Contact Us
  • LOGIN
  • Search
  • Menu Menu
  • Product
    •  PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    •  SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Audience Targeting
      • Contextual Chat
    •  SUPPORT
      • Technology Integrations
      • Product Updates
      • Documentation
      • Support Plans
      • Pricing
  • Customers
  • Resources
    •   Smart Guides
    •   Case Studies
    •   Videos
    •   Reports
    •   Events
    •   Blog
    •   Academy
  • Company
    •   About Blueshift
    •   News & Awards
    •   Careers
  • ENGAGE21
  • LOGIN
  • Contact Us

Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

Marketing Automation
marketing

Putting it mildly, 2020 has been an unprecedented year. In the early 2000s, marketers were already facing huge changes and disruptions, the current global situation has simply been a catalyst for these changes. At our first-ever, 100% virtual conference – Blueshift Engage, Udacity CEO, Gabe Dalporto predicted that digital transformation has been catapulted forward by at least 10 years. The businesses (and marketing teams) that come out of these challenging times on top, will be those who adapt and innovate. So, what are those businesses that are looking stronger than ever doing differently in 2020?

They’re using AI, but not to replace marketers

There’s a misconception that AI is going to eliminate most jobs — leaders agree that’s simply not accurate. AI will step in to complete the menial tasks that take up a good chunk of a marketing team’s day, and give marketers the ability to builder new campaigns, get creative, and enhance existing ideas. Top leaders suggest that all professionals, not just marketers, should be focusing on leveraging AI to let them focus on what they do best.

Winning businesses have already adopted this strategy, 81% of marketers using AI and machine learning reports exceeding revenue goals by over 30%. Rather than tying marketers down with repetitive tasks and guesswork, AI has automated the decisioning process so marketers are able to focus their energy on more important tasks. These marketers aren’t spending days figuring out who to target and what to send, they’re instead crafting their messaging and branding to better reach their high-value customers and drive engagement. 

They’re reaching customers on a 1:1 level

Historically, many businesses had a siloed approach to their marketing teams. Each department had an email marketer, mobile, etc. This is fundamentally flawed because instead of a customer being messaged according to their own implicit preferences, they’d receive a message through every channel and with a completely different message. This ties back to a huge shift that’s happening in the business world: the shift from channel-centric marketing to customer-centric.

We know customers browse through multiple channels before making a purchasing decision, so no longer do disjointed views of customers work. Messaging isn’t consistent across channels and can result in lost customers. Winning brands realize the customer experience shouldn’t be defined by channels, it should be a fluid and cohesive experience that meets customers where they are in their journey. In fact, those brands that are exceeding revenue by +30% are collecting more types of data and using more channels to create personalized experiences for customers.

To survive in the age of digital transformation, brands must adjust their approach from a channel-centric one to a customer-centric one. Once that shift has been made, any innovation or drastic changes your business takes will have the customer at heart, and ultimately be more aligned with what consumers want.

Ready to make the shift to a customer-centric marketing strategy? Download our full Marketer vs. Martech study for more information on why the right technology is essential to your success, and reach out to the Blueshift team to see how we’ve helped leading brands make the shift too.

May 14, 2020/by Megan Warhurst
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://blueshift.com/wp-content/uploads/big-mvm-what-2020-marketing-winners-are-doing-differently.jpg 247 450 Megan Warhurst https://blueshift.com/wp-content/uploads/blueshift-primary.svg Megan Warhurst2020-05-14 04:29:332020-05-12 20:37:16Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

Recent Articles

  • Customer data fuels the online experience - personalization increases site engagement by over 55%. Why Customer Data is Essential to the Online ExperienceApril 21, 2021 - 6:54 am
  • Conference Recap: How to Create Continuous Customer EngagementApril 16, 2021 - 8:02 am
  • Learn to Truly Leverage Your Data in Our Smart Guide to Data ActivationApril 14, 2021 - 6:39 am
  • Man receives product recommendations on smartphone, intended to boost engagement. Boosting Engagement Throughout the Customer Experience with RecommendationsApril 8, 2021 - 8:37 am
  • CDPs vs. Marketing Automation Platforms: What Marketers Need to KnowApril 7, 2021 - 6:18 am
  • Welcoming New Customers: How to Leverage Recommendations in Retail and EcommerceApril 1, 2021 - 6:31 am

Headquarters

433 California St, Suite 600,
San Francisco, CA 94104

Global Offices

Charlotte, NC
Pune, India
London, UK

hello@blueshift.com

Company

  • About Blueshift
  • Customers
  • Careers
  • News and Awards
  • Agency Partners
  • Contact Us

Platform

  • SmartHub CDP
  • Single Customer View
  • Audience Segmentation
  • Predictive Intelligence
  • 1:1 Personalization
  • Omnichannel Orchestration
  • Technology Integrations

Solutions

  • Email Automation
  • Mobile Marketing
  • Website Personalization
  • Audience Targeting
  • Contextual Chat

Resources

  • Smart Guides
  • Case Studies
  • Blueshift Academy
  • Product Updates
  • Documentation
  • Developer Portal
  • RFP Guide

© 2021 COPYRIGHT BLUESHIFT LABS, INC. PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY

Scroll to top