Marketers who adopt best-of-breed technologies are finding that rather than acting as expensive replacement solutions or temporary bandaids, these platforms become bridges between their existing data, tools, and processes.
The root causes of today’s biggest martech challenges
Which approach is best for beginning to fill in your technology gaps
An in-depth look at what today’s marketing winners are doing differently
As consumer behaviors have changed with unprecedented speed, many marketers have been able to survive by the skin of their teeth. But 2020 won’t be so lucky.
In this report from Blueshift and consumer insights and strategy consulting firm, Kelton Global, it’s revealed that the vast majority of marketers are missing a crucial element in their strategies and tech stacks.
Are you a high performer, on your way to being one, or do you have lots of opportunities for improvement? Take our short quiz to find out!
“With Blueshift we went from the stone age to the modern era in the blink of an eye. And our users have noticed the difference. We’ve never had a shortage of good ideas. There were just too few hours in the day and too much reliance on other teams to execute them. Blueshift has allowed our lean marketing team to be nimble and self-sufficient. We now have the power to spin up any advanced campaign idea quickly and test it on the fly.”
“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”
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