Today’s most successful marketers turn data, tech, and AI into a competitive advantage. This landmark survey of over 500 marketers at B2C companies shows 81% of marketers using AI for personalization exceed revenue goals by at least 30%.
As consumer behaviors evolve more quickly than ever before, many marketers have been able to survive by only the skin of their teeth — and 2020 has brought unprecedented changes that make this battle even more difficult. In this report from Blueshift and consumer insights and strategy consulting firm, Kelton Global, it’s revealed that the vast majority of marketers are missing a crucial element in their strategies and tech stacks.
Activating Customer Data for AI-Powered Marketing 
