There may be no financial process more personal than applying for a loan; loan applicants feel vulnerable (and justifiably so) knowing that they are literally getting their worth evaluated. To combat this sense of vulnerability, successful personal finance companies are creating personalized experiences to let applicants know they care across every touchpoint of the loan process.
The great news for finance marketers is that this approach does work: Blueshift customer LendingTree quadrupled their email revenue between 2017 and 2019 by using our customer data platform to implement greater personalization and deliverability. Your company can do the same by incorporating personalized marketing into your brand strategy, setting you apart from your competitors.
Follow along for four touchpoints where lenders can use personalization to convert potential loan applicants into lifelong customers.