What the Death of Third-Party Cookies Means for Marketers

What the Death of Third-Party Cookies Means for Marketers

Let’s talk cookies — and I’m not referring to the classic chocolate chip vs. oatmeal raisin debate (although we all know which one is superior). As marketers and consumers, we’re more than familiar with third-party data...

Online Auto Parts Retailer Shifts to Personalized Marketing

CarParts.com is replacing “batch-and-blast” marketing campaigns with tailored, individualized promotions. Finding itself limited to sending generalized promotional messages via email blast by its legacy marketing platform, digitally native…

Blueshift’s SmartHub CDP Unveils Next Evolution of Omnichannel Journeys

Today Blueshift announced the next evolution of its AI-Powered SmartHub Customer Data Platform (CDP) by extending its journey orchestration across all customer experience touchpoints including support, commerce, sales, loyalty, product, and…

Level Up Your Omnichannel Engagement: Next-Generation Journey Builder and New App Hub

As marketers, we all know personalized experiences are key to winning over customers. As today’s customers engage with brands on a growing number of channels, they expect those personalized interactions to take place and be connected across every touchpoint with the brand...
Traditional CDP vs. SmartHub CDP

Executive Point of View: Traditional CDP vs. SmartHub CDP

The customer data platform (CDP) space has been on fire in recent years, and it’s showing no signs of slowing down. As the market continues to grow, subcategories of CDPs are forming...
4 Key Touchpoints to Convert Potential Loan Applicants from Consideration to Customer Using Personalization

4 Personalized Finance Marketing Touchpoints for Loan Applicants

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There may be no financial process more personal than applying for a loan; loan applicants feel vulnerable (and justifiably so) knowing that they are literally getting their worth evaluated...

3 Omnichannel Marketing Strategies that Put Customers First

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The idea of omnichannel is so simple that it can be hard for people outside of the marketing world to believe it’s a new thing. Humans have been experiencing interactions across multiple channels for at least as long as there has been mail...

MORPHeus Award Winner (Q2 2021): Krishanu Ghosh, Senior Software Engineer

“There’s a difference between knowing the path and walking the path.” I’m sure most of you may recognize this iconic quote told by Morpheus to Neo at the beginning of the cult classic, The Matrix. This philosophical statement fittingly encapsulates Blueshift’s MORPHeus Awards...

SmartHub CDP Playbook for Ecommerce Marketing: Increase Customer Engagement
 with Product Recommendations

Capturing a customer’s attention and loyalty in today’s online shopping market is no small feat. With so many ecommerce brands competing for customer engagement, marketers need tools that enable them to provide personalized product recommendations...
G2 Fall 2021 Leader

Blueshift Named a CDP and Marketing Automation Leader in G2’s Fall 2021 Report

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As you may have noticed in our August 2021 recap, our summer has been chock full of engaging events and webinars. In addition, we also have some fresh product launches and new omnichannel features coming this fall...