- Podcast
The Future of Email Marketing: Using Data for the Customer’s Benefit with Blueshift’s Josh Francia
In this episode, you’ll learn about activating customer data for your customer’s benefit using a SmartHub Customer Data Platform (CDP).
MarTech Recap: 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP
Couldn’t join us for our session at this year’s Martech Conference Virtual? Don’t fret just yet — we’re recapping here on the Blueshift blog! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of 3 Ingredients to Unlocking Next-Level Growth with a SmartHub CDP, featuring our very own Chief Growth Officer, Josh … Continued
Blueshift Named a CDP Leader in G2’s Spring 2021 Report
We’re excited to announce that Blueshift was named a CDP Leader in G2’s Spring 2021 Report. This marks another quarter in a row that we’ve received this distinction — we’re delighted to serve our wonderful customers and help them produce smarter, more relevant marketing experiences (and we’re delighted they seem to like us back)!
The Smart Guide to Product Recommendations: Retail and Ecommerce
If our 90’s and 80’s counterparts were to travel to 2021, there’s a high chance that the task of shopping would be difficult for them to complete — simply because the way we shop has been revolutionized. Even comparing 2019 to 2021, so much has changed about how and where we shop. And more importantly, … Continued
CDPs vs. DMPs: What Marketers Need to Know
Building the best tech stack for your business needs is no easy task — and as more solutions pop up and teach stacks increase in complexity, selecting solutions will continue to increase in difficulty. Choosing the right data solution (or even differentiating between them) can be harrowing, so we’ll be breaking down the top platforms … Continued
How to Create Continuous Customer Engagement
Successfully Re-Engage Passive Media Users with Personalized Recommendations
When we tire of brands (admit it, we’ve all rolled our eyes and thought, “Another email from them?”) it takes more than just quantity of communication to win us back. 50% of consumers will switch brands if you’re not staying relevant and satisfying their needs, so it’s key to ensure your brand is providing fresh and tailored … Continued
Webinar Recap: Creating A Customer-Focused Loyalty Strategy Based On Data with Lob
Couldn’t join us for our exclusive webinar with Lob, one of our leading direct mail partners? Have no fear — we’re recapping it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording of “Creating A Customer-Focused Loyalty Strategy Based On Data” featuring Tatiana Afanasyeva, Head of Marketing at Lob, and … Continued
Smart Guide to Product Recommendations
Discover the True ROI of AI Marketing in Our Blueshift Smart Guide
AI is quite possibly the king of all buzzwords. But, unlike so many other buzzwords that aren’t worth their snuff, AI actually lives up to the hype it promises, especially within marketing. As leading analyst firm, Gartner, recently stated “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are … Continued