March Updates

You can now export email click heat maps as an HTML file in addition to CSV. Once downloaded, you can share the HTML file as is or convert it to a PDF or image file and then share it with members of your team who do not have access to Blueshift.

To download a heat map HTML file, go to any live email template and click on the Engagement tab. Then, click on the “Download Report” icon, select HTML in the drop-down, and it will automatically be downloaded to your desktop. To convert the HTML file to a PDF or an image (e.g. PNG or JPEG), you can use the browser’s print functionality or a third party app such as ‘GoFullPage’.

To provide Account Admins with greater visibility into how employees are using the platform, we’ve expanded our Audit Trail records to track every time a user logs into your account, either through the login screen or through the ‘switch account’ feature on the Blueshift platform. Blueshift will automatically capture information on which user logged into your account and on which day and time.

You can view Audit Trails directly in Blueshift by navigating to the dropdown settings menu in the upper-right corner of the screen and clicking ‘Audit Trail’ in the ‘Security’ section.

Our new Audience Syndication UI has three notable improvements:

• Improved navigation: We’ve streamlined Audience Syndication set up with step-by-step configuration instructions. Additionally, we made it even easier to resolve issues with new error messages that alert you if any component needs fixing.
• Expanded Syndication Details: As you create and edit syndications, you can now view key details (such as name and associated tags) in addition to key performance metrics (Number of Users and Total Users Pushed) directly on the details page.
• Improved Search and Browsing: We’ve enhanced our search and navigation capabilities to make it easier to find and configure new paid media destinations to syndicate to.

To set up the adapter, go to the Channels page within Blueshift, select mPulse under the SMS category, and add your credentials. Lastly, contact your mPulse Account Manager to complete the final steps of the integration process.

Once the adapter is configured, you can use it for sending SMS messages via mPulse from any Blueshift campaign.

In the Plan & Usage page you can now view two new metrics, Monthly Active Profiles and Monthly Known Users, in addition to Total Users, Total Known Users, messages sent, and more. Definition of the new metrics are below:

• Monthly Active Profiles: Users who have a known and reachable identifier such as email, customer ID, phone number, or device ID and have been active (i.e. added an item to cart or purchased a product) within the last 30 days.
• Monthly Known Users: Users who have a known and reachable identifier such as email, customer ID, phone number, or device token and have been active (i.e. viewed a product or opened an email) within the last 30 days.