ai marketing

How Treating Customers with AI Marketing Can Make Holiday Hiccups Less Spooky

While Halloween is always fun, it has its spooky side — some of us are scared of monsters, candy corn, too many PSLs, and, for many marketers scaling up and prepping for the holiday season is the stuff of nightmares. For marketers who want…
Blueshift OTT Integrations

Target the Right Audiences Across Video Streaming Services: Blueshift Extends Audience Syndication to OTT

Consumer media habits are constantly evolving — people are increasingly spending time streaming video content across Over The Top (OTT) providers such as Hulu, Netflix, Amazon Prime, and Roku. As the number of “cord-cutters” continues…
customer data

The First-Party Data Opportunity: What Marketers Need to Know

Data has officially surpassed oil as the world’s most valuable resource. But, not all customer data was created equal — 42% of marketers still consider 3rd party data effective, new regulations under GDPR, and deprecations by players like…

Blueshift’s Holiday Guide to Deliverability Success

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This guide was originally posted in November of 2019 and was updated in October of 2020. Many of us spend ample time and effort in improving our email marketing strategies and efforts, all in preparation for the holiday season. Even for those…

Monthly Email Deliverability Digest: October Issue

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From the desk of Kimberly Paxton, Head of Email Deliverability at Blueshift. As we gear up for the 2020 holidays, we’ve already seen a number of inquiries around Prime Day this year and how the 2020 holiday season may be different than…
email deliverability academy course now availible

Now Available On Blueshift Academy: Email Deliverability Fundamentals

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As an email marketer, you expect your beautifully crafted and designed emails to reach the inbox of customers. And there’s nothing more frustrating when they go unnoticed, straight to spam, or worse — never even make it to customers. Reaching…
martech

MarTech (Virtual) 2020: Best Bits, Themes, and Top Takeaways

2020 has been a year of adaptation and transformation — and the semi-annual MarTech Conference was no exception. Much like the marketers who have adapted to our new shared “normal” within Business; the conference planners, speakers, and…
martech checklist for the holidays

Do You Have the Right MarTech to Win the Holiday Season?

For the average consumer, the holidays are probably the last thing on their minds as they soak up the last days of summer — but marketers know the season is sure to sneak up quickly. The 2020 holiday season will be different from most as we…
marketing automation webinar recap

Smarter Marketing: Experts Discuss the Impact of AI Driven Campaign Automation

At Blueshift, we’re incredibly lucky to work with some of the most forward-thinking brands and marketers. It’s a privilege to help them create and execute marketing campaigns that activate the entirety of their customer data. Through the…
ai marketing

The Ultimate Guide to Mastering AI Marketing Is Here

Within business, many monumental changes happen as a result of a catalyst: makeup became popular with the advent of movies, the internet has catapulted forward globalization, and most recently, folks staying home has pushed businesses forward…