Why The Right Marketing Doesn’t Need To Worry About Google

,
Marketing philosophies and strategies come by the digital truckload, but high-level advice can only take you so far. What aren’t experts telling you? Getting traffic without Google perplexes entrepreneurs. But respectable marketers don’t…

Following Your Customers Online Without Pushing Them Away

,
In our modern tech-centric world of business, retailers have been forced to up their marketing game. One of the biggest ways in which this is done is through the careful and inconspicuous tracking of customers’ online habits. When done with…

4 Tips for Getting Started with Data Activation

Like anything worth investing in, the steps to improving customer engagement with data activation take time. A thoughtful audit of your current status, and projected future needs can result in a more stable stack. These steps are designed to…

Fuel Adds In-App Functionality with Blueshift

Fuel launched a new feature set that has been integrated into its artificial-intelligence-powered cross-channel marketing and customer engagement solution. Powered by Blueshift, the patented platform works by aggregating…

What Your Benchmark Data is Telling You and How to Turn it into ROI

,
Benchmark data can serve as your company’s guiding light, but only if you know how to interpret it. Using the right metrics and choosing the right KPIs to evaluate will provide you with valuable insights to boost your ROI.  Why is benchmark…

Is Your Brand Consistent Across All Marketing Channels?

, ,
Today’s consumers expect a seamless experience across channels. Is your brand delivering the consistency your customers want?  Multiple touchpoints Consumers will interact with six to eight touchpoints before they even enter the top of…

The 50 San Francisco Tech Companies You Should Know in 2020

San Francisco is the global tech industry’s center of gravity. Its companies collect, protect and analyze much of the world’s data. They equip machines with the capability to do our work for us, both in cyberspace and in the physical world…
data activation

Building the Right Foundation for Data Activation and Growth

While data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are…

SMS Engagement Rates And How To Ensure Customers Love Yours

, ,
It’s no secret that people use mobile phones more often than any other device today. Paying attention to your SMS engagement rates is a smart move. Here’s what you need to know.  Get On Board With SMS SMS open rates outpace email by 78%,…

Marketing Strategy Planning Trends Going Into 2020

,
Another year is nearly over, and it’s time to look ahead to 2020. Here are the latest marketing strategy planning trends that will help your business gain an edge going into 2020.  SEO Is Becoming More Difficult And More Important According…