Browser push notifications are tiny pop-up messages that people receive on browsers, either on mobile or desktop computers. These push notifications are sent to a user who is subscribed to a particular website. Customers can engage with a business via the notifications even if they are not currently on their website. Browser push notifications continue … Continued
It’s no secret that people are increasingly relying on mobile phones for email. In fact, recent statistics show that 61.9% of emails are opened on mobile phones, and three out of five consumers check their email on the go. Making sure your email campaigns are optimized for mobile is essential for business today.
Vouchercloud is a go-to site for savings-savvy consumers worldwide. And while it’s their mission to save their loyal users money, it hasn’t always been a breeze to pull off. Their team has to balance recommending their best, most relevant deals while also taking into account advertisements and paid space on their site. It’s impossible to … Continued
Marketers are starting to wake up to the next data challenge to tackle: marketers today use less than 50% of their data in their marketing. Why does this matter? After all, given the volume and ever-changing status of useful data, isn’t utilizing half of it somewhat of an achievement? Think again. While it’s unreasonable to think you … Continued
You don’t have to be in marketing to know that mobile devices have irrevocably changed how consumers engage with brands and discover information. Purchasing and decision-making processes are now driven by mobile interactions, sometimes even exclusively, and reflecting this shift in digital marketing strategies is essential for success. But incorporating a mobile strategy to match … Continued
There is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential. Business owners have their eyes out for AI developments in terms of customer relationships, and rightfully so. For example, predictive customer support could help solve issues before a … Continued
The picture above probably incites some familiar emotions. Sitting in traffic would go straight to the top of most people’s list of pet peeves because it’s something we all have to experience at some point, to no fault of our own. Traffic is a system outside of our control that’s preventing us from getting to … Continued
Data-driven marketing. We either just said your favorite words, or increased your heart rate just a little. Your boss wants it to become the core of what you do, and most marketers want to take advantage of the wealth of data out there too. Getting started can seem overwhelming — especially if you consider yourself a traditionalist, with no … Continued
It’s not easy being in the business of joy. It results from the perfect blend of eco-friendly materials, cherished memories, and a service that ties it all together. And though it’s no cakewalk, Artifact Uprising has mastered it. At Artifact Uprising they believe wholeheartedly that everything starts with the customer. Given the heavily personal nature of their … Continued
Life is full of moments you want to last forever — from first steps to first school dances, photos help us hold those moments close and enjoy them for years to come. And cherished memories deserve a worthy frame. When Chatbooks’ co-founder, Vanessa Quigley, discovered her son’s most prized possession was a homemade scrapbook from … Continued
Though many of us say we’re not addicted to our mobile devices, the data says otherwise. In a recent study, 2/3rds of respondents admitted they couldn’t go without their smartphones. And these avid users aren’t just spending their time browsing mobily, they’re spending money too. 79% of mobile users have made mobile purchases in the last 6 months alone, and 40% of … Continued