You don’t have to be in marketing to know that mobile devices have irrevocably changed how consumers engage with brands and discover information. Purchasing and decision-making processes are now driven by mobile interactions, sometimes even exclusively, and reflecting this shift in digital marketing strategies is essential for success.
But incorporating a mobile strategy to match today’s behaviors is often easier said than done. Marketers have struggled with technological limitations when it comes to leveraging multi-channel data, advanced targeting, and customization capabilities. As a result, mobile strategies have largely been more of an afterthought, with bare-minimum levels of personalization and general disconnection from the overall customer engagement strategy.
We at Blueshift have always been hyper-focused on innovations that help marketers provide more cohesive, personalized customer experiences, and today we continue that mission with the release of our native in-app messages and in-app studio. Now, marketers can leverage the gamut of our platform’s capabilities — cross-channel data, catalog-driven recommendations, predictive intelligence, and behavior-based automation — to power in-app messages for exciting results.