3 Re-engagement Campaigns You Can Run In FB That Will Grow Your Revenues

With more than 2B monthly active users in Facebook, Facebook is a great channel for customer acquisition. But with the power of your first party customer behavior data, you have a big opportunity to run re-engagement campaigns using Facebook Custom Audiences that drive your revenues. You have access to powerful first party data around user … Continued

Blueshift’s Patent Brings Industry-Changing Innovation to AI-Powered Marketing

We are very excited to share that Blueshift has been awarded a patent for innovation in AI powered marketing to deliver real-time 1:1 customer experiences at scale: Patent No. 9779443 from the United States Patent and Trademark Office for “EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING” The patent aligns with our vision to be the leader in helping … Continued

5 reasons why today’s marketers need built-in AI

Artificial Intelligence is a hot trend today. From Alexa to chat bots, to robots and self driving cars, AI is touching our everyday lives. Companies like Google (AI first), Amazon (Echo) and Apple (Facial Recognition) brought industry attention to Artificial Intelligence at a large scale. Unfortunately, many still think of AI as just a trend, … Continued

CIO to CMO: Your AI is Only as Good as Your Data

“Artificial intelligence is only as smart as the data it receives, which means that the biggest gains you can make in quality will come from improving data input.” – Vijay Chittoor, CEO, Blueshift