Blueshift’s Patent Brings Industry-Changing Innovation to AI-Powered Marketing
We are very excited to share that Blueshift has been awarded a patent for innovation in AI powered marketing to deliver real-time 1:1 customer experiences at scale: Patent No. 9779443 from the United States Patent and Trademark Office for “EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING”
The patent aligns with our vision to be the leader in helping companies deliver unique experiences to their customers with cutting edge technology built for forward thinking marketers.
“Customer Experience is the new battlefield for competitive advantage. In an AI-first world, the only survivors will be the ones who embrace AI at the core of their marketing and customer experience strategies.” – Vijay Chittoor, CEO Blueshift
Blueshift’s patented method builds an “Interaction Graph” from the event data along with historical customer data and the brand’s catalog of products or content, and uses the graph for continuously computing various forms of AI-Based predictions and recommendations (“personalized merchandising schemes”) continuously. The patented technology also integrates these predictions into customer experiences on channels like email, direct mail, SMS, websites or mobile app notifications, enabling brands to seamlessly use the power of artificial intelligence to deliver 1:1 personalized experiences.
In order to meet today’s marketing and customer challenges, AI must be at the core. With customer data exploding across all channels, customers demanding personalization, and organizations stretched for resources – there is no doubt that brands need AI to organize and execute on the mountains of data to deliver a rich customer experience.
Blueshift’s patented technology was built from the ground up with flexible data models, modern architecture to handle real-time and historic events, continuous learning, and seamless integration with cross-channel automation to deliver the flexibility, adaptability, and control that modern marketers need today to stay competitive.
See more on how Blueshift activates customer data with innovative Interaction Graph technology that continuously learns with customer behavior, and why built-in AI is a must-have for marketers.
Contact Us to put the power of patented AI-powered marketing to work for you.
