Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.
12 AI Quotes Everyone Should Read
Do you believe Alan Turing was true in his prediction below? Imitation Game, a story about his life is one of my all time favorite movies and has several quote-worthy quotes that I would recommend you to check out about machines, AI and life.
“I believe that at the end of the century the use of words and general educated opinion will have altered so much that one will be able to speak of machines thinking without expecting to be contradicted.” (1950)” – Alan Turing, 1950
“AI as a key to unlock power” – Vladimir Putin
Wonder what Putin means by that. Interested in what other leaders have to say about AI? Read what Obama, Elon Musk, Mark Zuckerberg, Larry Page and Sergey Brin said about AI.
MIT Study Reveals How ‘Iconic’ Firms Use AI
Guess what’s holding companies that invested in AI from fully deploying it. The answer is, not sharing customer insights across the organization. If companies want to put customer experience at the forefront, sharing customer data should be a high priority.
“The first benefit is in “a step-change increase in efficiency: by gathering customer data (a time-consuming process” – Felix Liu, Alibaba
See more on how iconic firms embrace technology to improve CX from the MIT report: Getting to Iconic: How world-leading brands balance talent and technology for CX excellence.
Mythbusting the future of AI in financial services
Third week in a row we are feature AI myth busters. It is a no wonder with all the hyper around it. It is a wait-and-watch to see how partnerships and AI will transform financial services. Meanwhile, what caught my eye in this article is,
AI is about solving specific problems using data and fancy maths, and isn’t even close to abilities like self-awareness, common sense and creativity
Read more on how AI can influence the financial industry and check if your AI myths are answered in this post
How to become savvier with your marketing by implementing AI techniques
Like the article points out, Netflix, Amazon and Google have nailed customer experience and predictive recommendations with AI. From chatbots and customer engagement to content curation, AI can help marketers improve ROI
Artificial Intelligence powered tools can gather data, build a predictive model, test and validate real customers. When these techniques are combined, customers will become more engaged and loyal leading to higher lifetime value and increased company profits.
Read more on how to become savvier with artificial intelligence
Blueshift in the news: Blueshift Receives Patent for AI-Powered Marketing
And finally, we are very excited to share that Blueshift has been awarded a patent for innovation in AI powered marketing to deliver real-time 1:1 customer experiences at scale
“Brands continue to generate more and more customer data in the form of behavioral ‘events’, that represent customer interactions on digital, mobile and social channels. AI is the key to activating this fast moving stream of event data and delivering segment-of-one personalization on every channel” – Manyam Mallela, Blueshift co-founder & Chief AI Officer