With more than 2B monthly active users in Facebook, Facebook is a great channel for customer acquisition. But with the power of your first party customer behavior data, you have a big opportunity to run re-engagement campaigns using Facebook Custom Audiences that drive your revenues.
You have access to powerful first party data around user engagement, browsing and purchase behavior that you can add on top of Facebook user data such as user age, gender and interests. Create segments based on real time customer behavior such as ‘opened email’, ‘clicked on sms message’ etc. and automatically sync them with Facebook, so you can run high performing and targeted re-engagement campaigns.
Convert users that opened emails
Customers who opened emails are more likely to convert after seeing an ad. Real-time audience sync based on your first party behavioral data helps you maximize conversion by sending targeted re-engagement campaigns to these users on Facebook.
Bring back users that are inactive or at risk of churn
On average people spend more than 20 minutes a day on Facebook and for those in US that is up to 40 minutes a day. That screams opportunity. Reach out to users where they spend time. Target inactive users where they are most actively engaged and bring them back with reactivation campaigns.
Nurture users with automated campaigns across their life-cycle
Users interact across different channels. By adding Facebook as a re-engagement channel, you can create seamless cross channel experiences that nurture your users. Automate life-cycle specific campaigns based on where users are on their customer journey such as,
- Welcome campaigns to new users
- Re-sell/re-engage campaigns to one-time customers
- Loyalty campaigns to repeat customers
In essence, by importing and syncing your behavior data with Facebook custom audiences in real-time, you can re-target users based on their upto-the-moment behavior. Automate campaigns based on real time behavior for the best engagement.
To learn how you can improve the ROI of your Facebook retargeting campaigns, see “Big target is the wrong target: Improve the effectiveness of Facebook retargeting“.