Targeting everybody is targeting nobody.
With average CPC rates ranging from $2 up to $5, broad targeting on Facebook can soon get expensive and highly ineffective. But by bringing your first party customer and behavioral data to Facebook, you can create precise audience segments that improve the ROI of your ad spend.
Create segments based on user behavior and sync with Facebook
Segment users based on a unified view of their cross channel behavior in real time (opened email, clicked on SMS message etc) and sync these segments in real-time with Facebook Custom Audiences to drive high performing campaigns.
Send the right campaign to the right audience
Targeting is not effective without relevant campaign messaging. Tailor segment specific campaigns such as send welcome campaigns to new users, re-engagement campaigns to inactive users and loyalty messages to regular users for lift in engagement.
With automated audience sync in “real-time” and precise retargeting, you can be sure your ad dollars pay off.
Are you using Facebook for re-engaging your users? See “3 re-engagement campaigns you can run in FB that will grow your revenues“.