Welcome to our Friday Five. Each week, our goal is to give you a run-down on 5 of the top stories on the topic of AI in Marketing. Think of this as that TL;DR of those stories you meant to read or might have missed.
HUMAN+MACHINE AND CX+AI: INSIGHTS FROM FORRESTER CXSF
All of you in this room are slowly and inexorably going out of business.” – George Colony, Founder & CEO, Forrester
No, it is not the robots-coming-for-your-job kind of going out of business. But,
“Customer is becoming an empowered force in a changing economy. Two factors that will determine success in this new era: 1) Customer experience and 2) Artificial intelligence”
Insights from Forrester’s day 1 of CXSF event. One more thought provoking quote from the event, “Personalization, generally, sucks. I don’t understand why. I’ve been in this business for 20 years and I’m seeing little more than recommendations. There’s no longer an excuse.” – RJ Pittman, eBay Chief Product Officer
What is your excuse? For more insights on AI, the future with Human+Machine and how customer experience and AI will determine your success, tune in to Forrester CXSF event.
12 WAYS AI COULD BOOST YOUR CUSTOMER RELATIONS
AI based marketing, personalized website experiences, personalized emails, personalized upsells and cross-sells, predictive analyses – just a few ways AI can boost customer experience. Isn’t customer experience the one thing that matters to win today?
“As more companies start sending emails to their customers, forward-thinking marketers are going to want to stand out through further personalization. If you only send the content that the customer is interested in, they are more likely to click and read the emails.” – Jared Atchison, WPForms
AI enables you to do personalized marketing across all channels. See 12 ways AI could boost your customer relations
AI FOR FINANCIAL PLANNING
Consumer finance is characterized reams of data. Processing this from multiple sources can take months.
“If the internet is the superhighway for the rapid transit of information, then artificial intelligence is the E-ZPass that helps you become even faster and more efficient.”
AI helps to know so much about a client — what they want and what they need — you can be exponentially more effective in creating the experience that will move them forward in their financial life and drive your firm’s success. See more on the new opportunities AI brings for financial planning. Watch how a forward thinking consumer finance company, #LendingTree uses AI to give individualized value to every user.
UK PERSPECTIVE ON ARTIFICIAL INTELLIGENCE: HYPE, HOPE AND FEAR
A Welsh company is using AI to detect North Korean bio-weapons. Governments are taking deep interest in the possibilities with Artificial Intelligence.
“We are accustomed now to technology developing fast, but that pace will increase and AI will drive much of that acceleration.”
Among all the hype, hope and fear, a UK commissioned report estimated that #AI could add an $814bn to the UK economy in the next 20 years and an earlier study by McKinsey estimates an addition of $126B to US economy in next 10 (not 20) years. Read more from this report on how UK sees potential in AI.
BLUESHIFT IN THE NEWS: AI-FIRST MARKETING COULD HELP BRANDS PERFECT THE CUSTOMER EXPERIENCE
And finally, Blueshift in the news. Curious why so much hype about AI now when it seems to exist forever. Today’s AI moved from edges to the core. What does that mean? Hasn’t it moved from simple driver-assist to the center of self-driving cars?
“According to Gartner, customer experience is the new battlefield for competitive advantage. In the AI-first world, the only survivors on this battlefield will be the ones who embrace AI at the core of their marketing and customer experience strategies.” – Vijay Chittoor, Blueshift co-founder & CEO