Scale Personalization Using Real-Time Site Behaviors
James Allen selected Blueshift because it was a fast, flexible platform that enabled their team to unify more data than before across their website events, campaign engagement, catalogs, transactions, and in-house tools and use it to deliver real-time, personalized experiences with truly tailored recommendations specific to each user and their lifecycle stage.
Leveraging a complete, single view of every customer’s journey and real-time behaviors, James Allen was able to launch and automate key campaigns including price-drop, abandoned cart, window shopping, welcome series, post-purchase, promotional series, and more. With automated campaigns running in the background, their team saved countless hours and resources.
The following capabilities were critical to James Allen’s success:
- 1:1 Personalization allows their team to deliver personalized jewelry recommendations specific to each customer’s real-time context such as affinities, price points, and website behaviors
- Campaign Journey Builder empowers their team to create and automate multi-stage cycles based on any event or behavior such as add to cart, browsed items, searches, and more through an easy-to-use interface
- Advanced Segmentation provides their team with an intuitive audience builder to create advanced, precise segments that auto-update with the latest customer activity
- Creative Studio allows their team to effortlessly create on-brand emails leveraging a comprehensive template library and customize it to brand graphics, logos, images, and more