Finding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack – except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit, in their dream neighborhood, for the right price?
Zumper’s mission is to answer such questions. Their end-to-end rental platform aims to make renting a place to live as easy as booking a hotel. But, no two users have the same journey and as their user base grew, their marketing team struggled to deliver timely consumer centric marketing based on shifting user preferences and an ever growing catalog of listings.