Tag Archive for: data activation
Realize the Full Potential of Your Data by Connecting Blueshift and Snowflake
AI Marketing, CDP, Customers + PartnersWith the Blueshift and Snowflake integration, marketers can now immediately access the full-breadth of data your company’s amassed from across applications, cloud services, on-premise databases, and supply chain data,...
Fast-Growing Real Estate Startup, Zumper, Scales Leads by 384% with Advanced, Predictive Recommendations
Customers + PartnersFinding a place to call home in a competitive rental landscape can feel like trying to find a needle in a haystack - except that haystack is also full of fake needles, spam, and a slew of competitors. So how can renters find their perfect fit,…
Blueshift Leadership Spotlight: Josh Francia, Chief Growth Officer
NewsworthyMy path to Blueshift started way back in 2011 when I was leading the CRM efforts for an online travel company. After several years of double-digit YoY growth, our external technology systems started to break. We went through three ESPs in six…
Blueshift Customer Stories: Skillshare Boosts Enrollment 89% with AI-Powered Personalization
Customers + PartnersWhen it comes to picking online classes, an abundance of choice can often slow the process, or sometimes even halt it completely -- especially when it comes to a class catalogue as broad as Skillshare’s. As their online learning community’s…
Blueshift Raises $15M Series-B Investment
NewsworthyWe have some exciting news to share today! We raised a $15 million Series-B round led by SoftBank Ventures Asia. SoftBank deeply believes in AI’s ability to transform how we live, work and play, and we're thrilled to partner with them. We…
Defining the Customer Data Activation Platform (CDAP)
CDPThere are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full…