This is the third and last post of our 3-part series on the topics covered in our joint webinar with Forrester Research and VentureBeat on AI-Powered Marketing. In part 1, we focused on the primary problem facing many marketers: the…
https://blueshift.com/wp-content/uploads/Featured-Image-in-Blueshift-Blog-The-3-Is-of-AI-in-Marketing-More-Than-Just-Intelligence.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-03-01 15:59:342019-11-22 10:54:49The 3 "I’s" of AI in Marketing: More Than Just Intelligence
This blog is the second installment of a 2-part series on how artificial intelligence (AI) can help marketers put their customer data to work discussed in a rare joint webinar with Forrester Research and VentureBeat. In the first part of…
https://blueshift.com/wp-content/uploads/3-Crucial-Elements-Marketers-Must-Consider-When-Implementing-AI-brought-to-you-by-blueshift.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2018-02-15 14:16:132019-11-22 10:54:493 Crucial Elements Marketers Must Consider When Implementing AI
Marketing is a fertile petri dish for the use of artificial intelligence (AI). In fact, a recent study by Forrester Research found that 46% of respondents said that marketing and sales were the leading groups inside their companies evaluating…
https://blueshift.com/wp-content/uploads/FEATURED-IMAGE-AI-Powered-Marketing-–-Its-About-the-Data-Cupid.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2018-02-05 12:11:572019-11-22 10:55:08AI-Powered Marketing – It's About the Data "Cupid!"
In the previous post, we outlined 5 tips for success in the on-demand economy. What each of these five tips comes down to is understanding what your users and service providers need, when they need it, and responding quickly and fluidly. In…
https://blueshift.com/wp-content/uploads/20171205-How-Data-AI-and-Automation-Can-Drive-On-Demand-Growth.jpg6401200Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2017-12-04 10:54:222019-11-22 10:55:08How Data, AI, and Automation Can Drive On-Demand Growth
Graph technology powered customer experience
What do Netflix, Amazon, LinkedIn, Facebook, and Google have in common? While they all serve different needs, they do that in a unique way by delivering an individualized experience to hundreds of…
https://blueshift.com/wp-content/uploads/Activating-Customer-Data-with-Graph-Technology.jpg6001200Mehul Shahhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMehul Shah2017-10-11 12:42:552019-11-22 10:55:09Activating Customer Data with Graph Technology
“Artificial intelligence is only as smart as the data it receives, which means that the biggest gains you can make in quality will come from improving data input.” - Vijay Chittoor, CEO, Blueshift
This is an excerpt from…
https://blueshift.com/wp-content/uploads/Blueshift-CIO-to-CMO-data-quality-yields-better-AI.jpg6401200Alan Bruskyhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgAlan Brusky2017-10-04 13:44:192019-11-22 10:55:31CIO to CMO: Your AI is Only as Good as Your Data
While AI is receiving a lot of hype these days, applications of AI and machine learning have been around for a long time. What has changed however, is that AI finally has the potential to stop being a mildly helpful and sometimes annoying backseat…
https://blueshift.com/wp-content/uploads/pablo-8.png5121024vijayhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgvijay2017-09-05 11:28:172019-11-22 10:55:31Getting AI into the Driver's Seat of Marketing
I am thrilled to welcome Chandar Pattabhiram as the first independent board member at Blueshift. Chandar is currently the CMO at Coupa Software. Previously, as the CMO at Marketo, he helped shape the marketing automation industry. Chandar…
https://blueshift.com/wp-content/uploads/20170821-Chandar-Pattabhiram-joins-board-of-Blueshift.jpg6401200vijayhttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgvijay2017-08-21 11:10:572019-11-22 10:55:32Welcoming Chandar, former CMO of Marketo, to the Blueshift Board
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