Blueshift
  • Product  
    • PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    • SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Audience Targeting
      • Contextual Chat
    • PLANS AND INTEGRATIONS
      • Integration Partners
      • Support Plans
      • Pricing
  • Customers
  • Resources  
    • Library
    • Blog
    • Videos
    • Documentation
    • Product Updates
    • Blueshift Academy
  • Company  
    • About Blueshift
    • Events
    • News & Awards
    • Careers
  • Contact Us
  • LOGIN
  • Search
  • Menu Menu
  • Product
    • PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    • SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Contextual Chat
      • Retired – Audience Targeting
    • PLANS AND INTEGRATIONS
      • Integration Partners
      • Support Plans
      • Pricing
  • Customers
  • Resources
    • Library
    • Blog
    • Videos
    • Documentation
    • Product Updates
    • Blueshift Academy
  • Company
    • About Blueshift
    • Events
    • News & Awards
    • Careers
  • LOGIN
  • Contact Us

Real Life Lessons from Personalization at Scale with Brian Monahan

Digital Marketing Practices & Insights
Real life lessons from personalization at scale with Brian Monahan former VP of Marketing at Walmart.com hosted by BLueshift Segment of 1 marketing

Fresh from IRCE in Chicago, we have a video of a great session we had with Brian Monahan, former VP of Marketing for Walmart.com. During this session, Brian discussed 7 real-life issues that marketers face with current personalization technology and how to overcome them.

He shared lessons learned about deploying personalized communication across multiple customer touch points, as well as the challenges faced and opportunities uncovered driving even more growth from personalization.

Under Brian’s leadership, Walmart.com grew monthly uniques by over 50% while generating Billions in revenue to become the second largest online retailer in the US. Much of that growth was driven by the application of personalized communication.

June 24, 2016/by Alan Brusky
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://blueshift.com/wp-content/uploads/Real_life_lessons_from_personalization_at_scale_blueshift.png 890 1586 Alan Brusky https://blueshift.com/wp-content/uploads/blueshift-primary.svg Alan Brusky2016-06-24 23:22:112019-11-22 10:56:17Real Life Lessons from Personalization at Scale with Brian Monahan

Recent Articles

  • Customer Data Platform experts David Raab and Shamir Duverseau join Blueshift in our exclusive webinar. Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda LabsJanuary 15, 2021 - 5:10 am
  • new retail cx and marketing trends 8 Retail CX and Marketing Trends for the New YearJanuary 13, 2021 - 5:19 am
  • ai recommendations saw an 81% increase in marketing revenue Why You Need AI-Powered Recommendations in Your MarketingJanuary 7, 2021 - 6:07 am
  • hackathon 2020 winners Blueshift’s 2020 Hackathon RecapDecember 18, 2020 - 6:45 am
  • Creating Dynamic Templates for Mobile Channels is Easier than Ever with Blueshift’s Enhanced Creative StudioDecember 16, 2020 - 1:51 am
  • G2 Momentum Leader in Marketing Automation and CDP Grids Winter 2021 Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Winter 2021 ReportDecember 15, 2020 - 6:25 am

Headquarters

433 California St, Suite 600,
San Francisco, CA 94104

Global Offices

Charlotte, NC
Pune, India
London, UK

hello@blueshift.com

Company

  • About Blueshift
  • Customers
  • News and Awards
  • Events
  • Careers
  • Contact Us

Platform

  • SmartHub CDP
  • Single Customer View
  • Audience Segmentation
  • Predictive Intelligence
  • 1:1 Personalization
  • Omnichannel Orchestration
  • Integration Partners

Solutions

  • Email Automation
  • Mobile Marketing
  • Website Personalization
  • Audience Targeting
  • Contextual Chat

Resources

  • Documentation
  • Developer Portal
  • Product Updates
  • Case Studies
  • Reports
  • RFP Guide
  • Blueshift Academy

© 2020 COPYRIGHT BLUESHIFT LABS, INC. PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY

Scroll to top