Consumers are demanding personalization: It’s no longer a nice to have; it’s an expectation. In fact, a recent research from Forrester indicates that 62% of U.S. consumers want economic value from personalized interactions, suggesting that consumers are increasingly looking for relevant and valuable engagements rather than generic offers. Even with consumers who love your brand, … Continued
We are excited to officially announce the winners of the 2024 Omnies Awards. These awards celebrate marketing excellence in delivering personalized, customer experiences using data and AI. The winners were announced at our Engage conference, held today in San Francisco. With six distinct categories, the Omnies highlight those who have excelled in mastering the art … Continued
In case you missed it, we recently made an exciting announcement, introducing a trial of Blueshift’s powerful and intuitive CDP for faster time-to-value! This new offering allows marketers to sign up completely free (no credit card required) and immediately begin ingesting and activating customer data in just 15 minutes. This is the industry’s first comprehensive … Continued
We are excited to announce that for the fourth year in a row, Blueshift has been named among the most innovative, fastest-growing tech companies in the Deloitte Technology Fast 500™ list, ranked #63 in the Bay Area and #342 overall. This recognition is a testament to our unwavering commitment to growth and innovation. The Deloitte … Continued
We’re excited to announce that today, Blueshift was awarded the “Marketing Automation Innovation Award” in the 6th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales and advertising technology industries. Standing out from a competitive pool of … Continued
We’re pleased to announce that Blueshift was named a Leader in G2’s Spring 2023 report in the Marketing Automation, Customer Data Platform (CDP), and Mobile Marketing categories. Our Leader ranking is based on receiving high customer satisfaction scores and having a large market presence. We owe a great deal of thanks to our customers, who … Continued
It’s no secret that AI is shaping marketing this year. With the launch of ChatGPT, AI has been at the center of many of our conversations, particularly in marketing. Without even realizing it, AI is already ingrained into most of our day-to-day lives – Alexa turns on our lights, our iPhones unlock with facial recognition, … Continued
Personalization has been an undisputed element of digital marketing effectiveness with proven ROI. Traditionally personalization was associated with simple elements of marketing messages, like greeting the person by their first name, but has now scaled to all elements of customer engagement, including creatives, timing, devices and content and product recommendations and more.
As marketers, we tend to focus most of our efforts on acquiring new customers. Although customer acquisition is certainly vital to future growth, retention also plays an essential role in a successful marketing strategy. After you’ve worked so hard to earn those customers, it’s vital to keep them happy by building customer loyalty and fostering … Continued
For modern marketers, having access to your rich first-party data is critical for delivering the personalized, relevant experiences your customers have come to expect. Traditionally, a lot of this data has been trapped inside data warehouses and has only been available to BI and Data Science teams. Luckily, we have a solution that will make … Continued
2023 is the year SMS takes center stage in a marketer’s cross-channel marketing mix. Missed opportunities, lower engagement, and lost revenue are risks you take without SMS. With SMS, brands are only a text away from an immediate customer connection. Customers want trusted brands to text them. In 2022, 70% of consumers opted in to … Continued