Blueshift Named a CDP and Marketing Automation Leader in G2’s Summer 2021 Report

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We’re excited to announce that Blueshift was named a Leader for CDP and Marketing Automation — as well as a Momentum Leader for CDP, Marketing Automation, and Mobile Marketing...

Webinar Recap: Using First-Party Data in Email and Beyond with SparkPost

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Didn’t have a chance to tune in to our latest webinar "Using First-Party Data in Email and Beyond" with SparkPost? We’re recapping it all here...
Customer data fuels the online experience - personalization increases site engagement by over 55%.

Why Customer Data is Essential to the Online Experience

The online customer experience is now the customer experience. And though hopefully the return to more brick and mortar shopping is just around the corner, many customers are now turning towards 100% online options to get what they need,...

Learn to Truly Leverage Your Data in Our Smart Guide to Data Activation

Understand the major roadblocks that prevent you from using the entirety of your data and how you can overcome these obstacles in our Smart Guide to Data Activation,...

CDPs vs. Marketing Automation Platforms: What Marketers Need to Know

Let's dive into the Customer Data Platform (CDP) versus the Marketing Automation Platform (MAP), and the impact each of these platforms can have on your business,...
cdp vs. dmp

CDPs vs. DMPs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Data Management Platform (DMP). Both are well-known platforms, and both deal with the routing of data, but they are worlds apart in function and purpose,...

Webinar Recap: Creating A Customer-Focused Loyalty Strategy Based On Data with Lob

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Couldn’t join us for our exclusive webinar with Lob, one of our leading direct mail partners? Have no fear — we’re recapping it all here,...
customer data platforms (cdp) vs customer relationship management (crm)

CDPs vs. CRMs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Customer Relationship Management (CRM). Both are extremely popular platforms, and both prioritize customers, but they are worlds apart in function and purpose,...

Blueshift Raises $30 Million Series C Funding Round

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The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, along with Avatar Growth Capital, bringing the total amount raised to,...

Blueshift Breakdown: Data Activation, Marketers’ Secret Weapon in 2021

In the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data,...