Over the last couple of months, we’ve taken you on a data activation journey with our 7-part series. We covered everything from what it is to its crucial role in today’s marketing landscape and how to get started. If you blinked and…
https://blueshift.com/wp-content/uploads/large-data-in-roi-out.jpg5501000Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2019-12-06 05:07:052019-12-10 11:46:07Data Activation: Data In, ROI Out
Big data has been a game-changer for marketing. Never before has so much data been available for businesses to use in their decision-making processes. Yet there's still a looming problem with big data: it’s big. Despite all the advantages…
https://blueshift.com/wp-content/uploads/the-big-problem-with-big-data.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-12-05 05:13:412019-12-03 14:54:09The Big Problem With Big Data
In our modern tech-centric world of business, retailers have been forced to up their marketing game. One of the biggest ways in which this is done is through the careful and inconspicuous tracking of customers’ online habits. When done with…
https://blueshift.com/wp-content/uploads/following-your-customers-online-without-pushing-them-away.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-11-27 05:23:092019-11-26 10:47:15Following Your Customers Online Without Pushing Them Away
Like anything worth investing in, the steps to improving customer engagement with data activation take time. A thoughtful audit of your current status, and projected future needs can result in a more stable stack. These steps are designed to…
https://blueshift.com/wp-content/uploads/4-tips-for-getting-started-with-data-activation.png5631024Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2019-11-22 05:21:092019-11-18 14:20:264 Tips for Getting Started with Data Activation
Benchmark data can serve as your company’s guiding light, but only if you know how to interpret it. Using the right metrics and choosing the right KPIs to evaluate will provide you with valuable insights to boost your ROI.
Why is benchmark…
https://blueshift.com/wp-content/uploads/what-your-benchmark-data-is-telling-you-and-how-to-turn-it-into-roi.jpg5631024Megan Warhursthttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgMegan Warhurst2019-11-21 05:20:162019-11-20 10:22:38What Your Benchmark Data is Telling You and How to Turn it into ROI
While data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are…
https://blueshift.com/wp-content/uploads/building-the-right-foundation-for-data-activation-and-growth.jpg5621024Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2019-11-15 05:12:592019-11-14 15:12:37Building the Right Foundation for Data Activation and Growth
Data activation isn’t a standalone solution. It needs to be a foundational part of an integrated martech stack. But what does a martech stack that can truly scale with customer demands and dynamics look like? What is the martech stack that…
https://blueshift.com/wp-content/uploads/data-activations-role-in-the-future-proof-tech-stack.jpg5621024Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2019-11-08 05:20:562019-11-05 14:13:35Data Activation’s Role in the Future-Proof Tech Stack
Let’s say you run a small business and you have 100 customers in total. Breaking them into segments and marketing in a relevant and personal way is doable. You’d likely know each and every one of them by name, and you’d know their preferences…
https://blueshift.com/wp-content/uploads/data-activation-essential-capabilities-for-today-and-tomorrow.jpg5621024Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2019-11-01 05:20:462019-11-18 15:57:33Data Activation: Essential Capabilities for Today and Tomorrow
Abandoned carts are a frustration every e-commerce business deals with. In 2018, 66.2% of all carts were abandoned. Customers cite a variety of reasons for abandoning their carts, from being presented with an unexpected cost to concerns about…
We all know data is the key to better customer engagement; the question is how to best cultivate it? For marketers who have been challenged with delivering increasingly real-time, customized, elaborate customer experiences, data and having…
https://blueshift.com/wp-content/uploads/what-is-data-activation.png5621024Chelsi Nakanohttps://blueshift.com/wp-content/uploads/blueshift-clr-1.svgChelsi Nakano2019-10-25 05:20:152019-10-25 09:36:27What is Data Activation?
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