The State of CDPs: 2020 and Beyond

CDPs were the technology darlings of 2018 and 2019, and it seems as if they’re poised to continue their reign into 2020. Rather than slowing down, the CDP market has exploded. And everyone from the smallest startups to the largest marketing…

4 Ways to Effectively Use Your Ecommerce Data

Ecommerce brands, or any brand with a digital presence, are uniquely positioned to make a killing with their customer data. Online shopping is very similar to browsing in store in that we can track customer movements for meaningful insights.…

Data Activation: Data In, ROI Out

Over the last couple of months, we’ve taken you on a data activation journey with our 7-part series. We covered everything from what it is to its crucial role in today’s marketing landscape and how to get started.  If you blinked and…

The Big Problem With Big Data

Big data has been a game-changer for marketing. Never before has so much data been available for businesses to use in their decision-making processes. Yet there's still a looming problem with big data: it’s big. Despite all the advantages…

Following Your Customers Online Without Pushing Them Away

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In our modern tech-centric world of business, retailers have been forced to up their marketing game. One of the biggest ways in which this is done is through the careful and inconspicuous tracking of customers’ online habits. When done with…

4 Tips for Getting Started with Data Activation

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Like anything worth investing in, the steps to improving customer engagement with data activation take time. A thoughtful audit of your current status, and projected future needs can result in a more stable stack. These steps are designed to…

What Your Benchmark Data is Telling You and How to Turn it into ROI

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Benchmark data can serve as your company’s guiding light, but only if you know how to interpret it. Using the right metrics and choosing the right KPIs to evaluate will provide you with valuable insights to boost your ROI.  Why is benchmark…
data activation

Building the Right Foundation for Data Activation and Growth

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While data activation is the secret weapon that makes a great data-driven marketing experience tick, it’s not the only component that guarantees success. Well-oiled data activation processes can’t happen if other areas of your business are…

Data Activation’s Role in the Future-Proof Tech Stack

Data activation isn’t a standalone solution. It needs to be a foundational part of an integrated martech stack. But what does a martech stack that can truly scale with customer demands and dynamics look like? What is the martech stack that…

Data Activation: Essential Capabilities for Today and Tomorrow

Let’s say you run a small business and you have 100 customers in total. Breaking them into segments and marketing in a relevant and personal way is doable. You’d likely know each and every one of them by name, and you’d know their preferences…

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