3 Steps for Striking First-Party Data Gold

Data is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers…

The Exponential Growth of Customer Data Platforms in 2019

Customer Data Platforms. CDP. Get used to that acronym, it’s here to stay. The newcomer platform has had a lot of hype, but it’s now proving its worth. The CDP industry has grown by 19 vendors, and raised $317 million in the first half of…

The Data Activation Survival Guide

This past year has been the year of the CDP. The market grew by a whopping 71% in the first half of 2019 alone. 78% of companies have, or are looking into buying Customer Data Platforms. The hype of CDPs has allowed marketers to unify their…

6 Questions You Should Always Ask Before Buying a CDP

Customer Data Platforms are today’s water-cooler chat topic of choice. Many thought leaders have been quick to sing the platform’s praises, making professionals eager to implement the solution in their own organizations. This leaves decision…

Why CDPs, ESPs, and Marketing Automation Fail on Their Own

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Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic…

5 Things We All Hate About the CDP Trend

There’s no doubt about it: the Customer Data Platform is the consummate poster child for martech in 2019. It seems like there’s  a new offering up almost weekly, and everyone is getting on board. Massive marketing clouds and the smallest…

Defining the Customer Data Activation Platform (CDAP)

There are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full…

The Rise of Customer Data Platforms: How CDPs Move Beyond Data Warehouses, DMPs and CRMs

We all know data is the key to better customer engagement; the question is how to best cultivate it? Knowledge is power. That’s why businesses today revolve around data. For marketers who have been challenged with delivering increasingly…
Top 3 Reasons wy Mrters Struggle with Data. Learn what they are from Blueshift and learn how to overcome them.

Why Do Marketers Struggle with Data?

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
Latest independent research commissioned by Blueshift finds Marketers see the huge potential of AI, but the data remains a challenge

Marketers see the huge potential of AI, but the data remains a challenge

  Since the advent of the personal computer, no technology has captivated businesses in the way artificial intelligence (AI) has. Its influence is expected to span industries and job functions — and marketing is right in the…

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