customer data platforms (cdp) vs customer relationship management (crm)

CDPs vs. CRMs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Customer Relationship Management (CRM). Both are extremely popular platforms, and both prioritize customers, but they are worlds apart in function and purpose,...

Blueshift Raises $30 Million Series C Funding Round

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The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, along with Avatar Growth Capital, bringing the total amount raised to,...

Blueshift Breakdown: Data Activation, Marketers’ Secret Weapon in 2021

In the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data,...

How to Run a Successful Customer Data Platform RFP: The 50 Essential Questions

For marketers and technology decision-makers, the Request for Proposal (RFP) process can be one of the most daunting and time-consuming tasks their job demands. With good reason too. Critical, long-term technology investments can make or break the success of a business,...
Customer Data Platform experts David Raab and Shamir Duverseau join Blueshift in our exclusive webinar.

Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda Labs

Couldn’t join us for our exclusive webinar with the Customer Data Platform Institute and Smart Panda Labs? Have no fear — we’re recapping it all here! Let’s dive into the best bits, top takeaways, and finally, an on-demand recording,...
Blueshift named a RealCDP

Blueshift Certified as ‘RealCDP’ in CDP Institute’s Inaugural Audit

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2020 has been a year of incredible growth and adoption for Customer Data Platforms, with players large and small unveiling their own iteration of a Customer Data Platform. The CDP industry added 22 vendors and is estimated to reach $1.3 billion…
customer data

The First-Party Data Opportunity: What Marketers Need to Know

Data has officially surpassed oil as the world’s most valuable resource. But, not all customer data was created equal — 42% of marketers still consider 3rd party data effective, new regulations under GDPR, and deprecations by players like…
SmartHub CDP ROI

The ROI of the SmartHub CDP

With so many marketing platforms on offer (almost 8,000 as of 2020), it can be difficult to differentiate the just ok platforms from the ones worth their weight in gold. A great place to start when vetting the perfect platform for your needs…
Explaining the smart in SmartHub CDP

SmartHub CDP Explained: Breaking Down the Smart

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Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer.…

SmartHub CDP Explained: Breaking Down the Hub

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In the first part of our SmartHub CDP series, we introduced you to the SmartHub CDP, and how it’s changing the martech landscape for the better by becoming marketers’ one-stop-shop for data unification, intelligent marketing automation,…