Data is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers…
https://blueshift.com/wp-content/uploads/sitting-on-a-data-gold-mine.png5621024Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-09-19 12:47:412019-09-20 11:31:243 Steps for Striking First-Party Data Gold
Customer Data Platforms. CDP. Get used to that acronym, it’s here to stay. The newcomer platform has had a lot of hype, but it’s now proving its worth. The CDP industry has grown by 19 vendors, and raised $317 million in the first half of…
https://blueshift.com/wp-content/uploads/the-exponential-growth-of-cdps-in-2019.png11242048Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-08-21 14:11:542019-09-10 07:51:20The Exponential Growth of Customer Data Platforms in 2019
This past year has been the year of the CDP. The market grew by a whopping 71% in the first half of 2019 alone. 78% of companies have, or are looking into buying Customer Data Platforms. The hype of CDPs has allowed marketers to unify their…
https://blueshift.com/wp-content/uploads/data-activation-survival-guide.png5621024Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-08-15 15:56:092019-09-10 07:51:56The Data Activation Survival Guide
Customer Data Platforms are today’s water-cooler chat topic of choice. Many thought leaders have been quick to sing the platform’s praises, making professionals eager to implement the solution in their own organizations. This leaves decision…
https://blueshift.com/wp-content/uploads/6-questions-you-should-ask-before-buying-a-CDP.png5621024Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-08-08 14:03:072019-09-10 07:52:186 Questions You Should Always Ask Before Buying a CDP
Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic…
https://blueshift.com/wp-content/uploads/where-CDPs-ESPs-and-marketing-automation-fail-on-their-own.png5621024Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-08-07 14:01:002019-09-10 07:52:28Why CDPs, ESPs, and Marketing Automation Fail on Their Own
There’s no doubt about it: the Customer Data Platform is the consummate poster child for martech in 2019. It seems like there’s a new offering up almost weekly, and everyone is getting on board. Massive marketing clouds and the smallest…
https://blueshift.com/wp-content/uploads/5-thing-we-all-hate-about-CDPs-2.png5621024Megan Warhursthttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMegan Warhurst2019-07-31 13:52:582019-09-10 07:53:105 Things We All Hate About the CDP Trend
There are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full…
https://blueshift.com/wp-content/uploads/04.17.2019_BlogPost_Defining-the-Customer-Data-Activation-Platform.jpg450820Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2019-04-21 20:49:592019-09-05 13:43:30Defining the Customer Data Activation Platform (CDAP)
We all know data is the key to better customer engagement; the question is how to best cultivate it? Knowledge is power. That’s why businesses today revolve around data. For marketers who have been challenged with delivering increasingly…
https://blueshift.com/wp-content/uploads/blog_post_image-01.jpg18763417Marina Ben-Zvihttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngMarina Ben-Zvi2019-03-27 10:00:302019-09-05 13:44:21The Rise of Customer Data Platforms: How CDPs Move Beyond Data Warehouses, DMPs and CRMs
Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
https://blueshift.com/wp-content/uploads/3-Reasons-Why-Marketers-Struggle-with-Data_featured_image_by_Blueshift.jpg6401200Atri Chatterjeehttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngAtri Chatterjee2018-06-15 13:15:432019-09-05 13:46:16Why Do Marketers Struggle with Data?
Since the advent of the personal computer, no technology has captivated businesses in the way artificial intelligence (AI) has. Its influence is expected to span industries and job functions — and marketing is right in the…
https://blueshift.com/wp-content/uploads/featured_image-Marketers-see-the-huge-potential-of-AI-but-the-data-remains-a-challenge.jpg6401200Atri Chatterjeehttp://blueshift.com/wp-content/uploads/Blueshift-logo-web-300x138.pngAtri Chatterjee2018-04-26 08:32:132019-09-05 13:46:47Marketers see the huge potential of AI, but the data remains a challenge
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visist to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds: