Explaining the smart in SmartHub CDP

SmartHub CDP Explained: Breaking Down the Smart

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Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer.…

SmartHub CDP Explained: Breaking Down the Hub

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In the first part of our SmartHub CDP series, we introduced you to the SmartHub CDP, and how it’s changing the martech landscape for the better by becoming marketers’ one-stop-shop for data unification, intelligent marketing automation,…
Graphic showing CDP Single Customer Views

SmartHub CDP Explained: Breaking Down the Customer Data Platform

If there’s been one identifiable darling of the late twenty-teens and early 2020 martech stack, it’s most definitely the Customer Data Platform (CDP). It’s seldom that you’ll hear about a data-driven marketer who doesn’t already have…
According to Gartner, marketers are currently only using 58% of their martech’s potential.

Why Hollow Tech Stacks Are Holding Marketers Back (And How They Can Break Free)

Most marketing teams today that aren’t hitting their goals — no matter how fantastic their team is or how incredible their ideas are — are failing due to tech. More specifically, most teams today are operating off of a hollow tech stack…

Empower Your Team with Better Customer Data Quality

Your customer database is the foundation for the work that you do. Whether you’re building marketing campaigns, testing and improving the product experience, handling customer support tickets, or running predictive analytics queries, you’re…
Text showing the definition of a Customer Data Platform or CDP

What Is a Customer Data Platform (CDP)?

Many marketers have questions about Customer Data Platforms (CDP): What is a CDP? I’ve heard I need one, but why? Why is a CDP different from a CRM...or a DMP, or a database in general?These questions are fair and incredibly common. A…
customer data

Using Customer Data for Real Authenticity

Customer data shows shoppers crave "authenticity". This adjective has become more popular in the business world as of late, but it’s always been a key factor of how we decide whether or not we like a brand. Whether or not we even trust that…
customer data platform

Customer Data Platforms: Separating Hype from Honesty

Chances are, if you’re a marketer, data scientist, or engineer in 2020 you’ve heard of Customer Data Platforms. You may even have a Google alert set for CDPs (many of us here at Blueshift do) and the sheer volume of content being produced…

3 Ways Online Data Can Influence In-Person Experiences

We may only be a couple months into 2020, but we’re already well underway with making predictions and gathering insights about the decade that lies ahead — especially in terms of the future of marketing. Mid-January, the National Retail…

5 Ways to Mobilize Your Customer Data

The twenty-teens were all about collecting data — from CRMs to CDPs countless companies invested in the gathering of data and effective organization solutions. The collection and organization of data are incredibly important, but it isn't…