Category: CDP
4 Ways to Increase ROI During Economic Uncertainty, Part 1: Using Customer Data
How To Set Triggered Messages for Better Engagement
Marketer vs. Martech: Your Stack is Broken if You Aren’t Marketing Like a Mind Reader
What’s the Real ROI of Data Activation?
Leveraging Loyalty Programs for Greater Lifetime Value
Marketer vs. Martech: Your Tech Stack Is Broken If It’s Full of Unused Data
Using Customer Data for Real Authenticity
Customer Data Platforms: Separating Hype from Honesty
How to Build a Winning Data-Driven Marketing Team
3 Ways Online Data Can Influence In-Person Experiences