At Blueshift, we’re invested in helping data-driven marketers in every aspect of their career. Not only do we pride ourselves if offering forward-thinking tech that makes data activation and AI-powered marketing pain-free, but also provide resources for marketers to thrive in conjunction with great tech. As a result, our customer relationships go beyond typical 9-5 banter, we’re personally invested in their success and development.
One such customer, Josh Francia, evaluated over 30 platforms before choosing Blueshift for his team as a true partnership in data activation and personalized customer experiences. Josh was an early adopter of the data-driven mindset and his ethos has paid off in amazing results for his teams. Luckily for us, Josh saw something special in Blueshift and in March of 2019, he joined the Blueshift team as Chief Growth Officer.
Now, Josh has assumed the (informal) role of head marketer advocate — and he’s working to bring his experiences and expertise to data-driven marketers who are looking to drive repeatable growth for their business. This process, sadly, doesn’t happen overnight. It requires key foundational pieces to pull off 1:1, data-driven marketing: the right strategy, the right tech, and (as we’ll be exploring here) the right team.