Blueshift
  • Product  
    • PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    • SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Audience Targeting
      • Contextual Chat
    • PLANS AND INTEGRATIONS
      • Integration Partners
      • Support Plans
      • Pricing
  • Customers
  • Resources  
    • Library
    • Blog
    • Videos
    • Documentation
    • Product Updates
    • Blueshift Academy
  • Company  
    • About Blueshift
    • Events
    • News & Awards
    • Careers
  • Contact Us
  • LOGIN
  • Search
  • Menu Menu
  • Product
    • PLATFORM
      • SmartHub CDP
      • Omnichannel Orchestration
      • Predictive Intelligence
      • Single Customer View
      • Audience Segmentation
      • 1:1 Personalization
    • SOLUTIONS
      • Email Automation
      • Mobile Marketing
      • Website Personalization
      • Contextual Chat
      • Retired – Audience Targeting
    • PLANS AND INTEGRATIONS
      • Integration Partners
      • Support Plans
      • Pricing
  • Customers
  • Resources
    • Library
    • Blog
    • Videos
    • Documentation
    • Product Updates
    • Blueshift Academy
  • Company
    • About Blueshift
    • Events
    • News & Awards
    • Careers
  • LOGIN
  • Contact Us

Marketer vs. Martech: Your Tech Stack Is Broken If It’s Full of Unused Data

Marketing Automation
data

If there’s one thing marketers can be sure of, both now and for the foreseeable future, it’s that data rules everything. Or, at least it should. The sheer amount of data available today is immeasurable and the collection of it is similarly open-ended. But that seems to be where the dream stops for many. 

In fact, rather than using data to improve the customer experience, over one in three marketers admit that their teams spend more time collecting or distilling information than executing against it. 

Data lakes are the pits

Raise your hand if you’re a marketer who collects a myriad of customer data, yet much of this data isn’t used to improve the customer experience. This reality isn’t a surprising one. Data certainly has the power to deepen customer insight and enable more precise marketing, but only when it’s harnessed effectively. Today’s speed, volume, and variety in which it’s generated create a real challenge: data perpetually changes, which means insights have a brief shelf life. 

While data warehouses, DMPs, CRMs, and even CDPs have been great tools for a variety of use cases, they ultimately don’t provide the right level of access, connectivity, or speed to make marketing effective enough to satisfy today’s customer. 

First things first: fix your foundation

Data is at the heart of all marketing systems, so implementing a scalable and solid foundation is a crucial first step to fixing the core of any martech stack. Thankfully, the existing imbalance between gathering and leveraging it isn’t totally lost on marketers. Whether the roadblock is a technology problem or a lack of know-how, marketers are placing a strong emphasis on improving data processes and utilization going forward.

In fact, 58% say their organization believes it’s extremely important to enhance their systems for collecting and managing data. And the benefits can’t be ignored — including an 81% increase in ROI. 

Chart Title: The benefits realized from using more advanced data and marketing technologies to improve the customer experience* 

*comparison of those with advanced vs basic/intermediate data and marketing technologies

Infuse your foundation with data activation 

Realizing incredible ROI and achieving your most lofty goals doesn’t take a huge team or endless resources — just the right technology partner. Brands of all shapes and sizes have seen comparable success by activating their customer information for 1:1 marketing across every channel. Blueshift’s Customer Data Activation Platform (CDAP) has enabled marketers to do more with less and see 781% ROI in the process. Blueshift’s unique approach to customers allows brands to fix their broken, fragmented stacks and create a real-time single view of customers that in turn powers personalized marketing. 

Want to learn what could be stopping your team from success? Download the full Marketer vs. Martech report to discover what could be impeding your tech stack and what can be done to repair it. Or, reach out to our team for a hands-on demo and see what our CDAP is all about.

March 23, 2020/by Chelsi Nakano
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
  • Share by Mail
https://blueshift.com/wp-content/uploads/marketer-vs-martech-your-stack-is-broken-if-its-full-of-unused-data.jpg 563 1024 Chelsi Nakano https://blueshift.com/wp-content/uploads/blueshift-primary.svg Chelsi Nakano2020-03-23 04:47:432020-03-19 10:53:01Marketer vs. Martech: Your Tech Stack Is Broken If It’s Full of Unused Data

Recent Articles

  • Customer Data Platform experts David Raab and Shamir Duverseau join Blueshift in our exclusive webinar. Webinar Recap: What the CDP?! With the CDP Institute and Smart Panda LabsJanuary 15, 2021 - 5:10 am
  • new retail cx and marketing trends 8 Retail CX and Marketing Trends for the New YearJanuary 13, 2021 - 5:19 am
  • ai recommendations saw an 81% increase in marketing revenue Why You Need AI-Powered Recommendations in Your MarketingJanuary 7, 2021 - 6:07 am
  • hackathon 2020 winners Blueshift’s 2020 Hackathon RecapDecember 18, 2020 - 6:45 am
  • Creating Dynamic Templates for Mobile Channels is Easier than Ever with Blueshift’s Enhanced Creative StudioDecember 16, 2020 - 1:51 am
  • G2 Momentum Leader in Marketing Automation and CDP Grids Winter 2021 Blueshift Named a Momentum Leader for CDP and Marketing Automation Categories in G2’s Winter 2021 ReportDecember 15, 2020 - 6:25 am

Headquarters

433 California St, Suite 600,
San Francisco, CA 94104

Global Offices

Charlotte, NC
Pune, India
London, UK

hello@blueshift.com

Company

  • About Blueshift
  • Customers
  • News and Awards
  • Events
  • Careers
  • Contact Us

Platform

  • SmartHub CDP
  • Single Customer View
  • Audience Segmentation
  • Predictive Intelligence
  • 1:1 Personalization
  • Omnichannel Orchestration
  • Integration Partners

Solutions

  • Email Automation
  • Mobile Marketing
  • Website Personalization
  • Audience Targeting
  • Contextual Chat

Resources

  • Documentation
  • Developer Portal
  • Product Updates
  • Case Studies
  • Reports
  • RFP Guide
  • Blueshift Academy

© 2020 COPYRIGHT BLUESHIFT LABS, INC. PRIVACY POLICY   |   TERMS OF SERVICE   |   ANTI-SPAM POLICY

Scroll to top