If there’s one thing marketers can be sure of, both now and for the foreseeable future, it’s that data rules everything. Or, at least it should. The sheer amount of data available today is immeasurable and the collection of it is similarly open-ended. But that seems to be where the dream stops for many.
In fact, rather than using data to improve the customer experience, over one in three marketers admit that their teams spend more time collecting or distilling information than executing against it.