In this report from Blueshift and consumer insights and strategy consulting firm, Kelton Global, it’s revealed that the vast majority of marketers are missing a crucial element in their strategies and tech stacks.
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Marketers who adopt best-of-breed technologies are finding that rather than acting as expensive replacement solutions or temporary bandaids, these platforms become bridges between their existing data, tools, and processes.
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Triggers Improve Conversions and Campaign Effectiveness
Marketers Using AI Exceeded Revenue Goals by 30%
95% of Marketers Don’t Personalize at the 1:1 Level
60% of Marketers Plan to Increase Use of AI in the Next Year