Marketers who adopt best-of-breed technologies are finding that rather than acting as expensive replacement solutions or temporary bandaids, these platforms become bridges between their existing data, tools, and processes.

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key findings

Triggers Improve Conversions and Campaign Effectiveness

30%
Marketers Using AI Exceeded Revenue Goals by 30%
95%
95% of Marketers Don’t Personalize at the 1:1 Level
60%
60% of Marketers Plan to Increase Use of AI in the Next Year

Increase marketing wins

Utilize AI to Gain a Competitive Advantage

In this report from Blueshift and consumer insights and strategy consulting firm, Kelton Global, it’s revealed that the vast majority of marketers are missing a crucial element in their strategies and tech stacks.

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