Marketers need to be smart with their technology investments — martech can be extremely resource-intensive (both in budget and time) to pull off. So, it’s important to be aware of ROI when entering a buying cycle for a new platform. ROI speaks to a broader measure of success and might be less niche than KPIs like increased conversions or engagement.
Data is so valuable it’s being hailed as the new oil, but data alone isn’t as valuable as you’d think. The key to realizing the true value of your data, and seeing astounding ROI in the process is through data activation. Data activation may not sound familiar to you, but it’s already a high priority for at least 58% of organizations who say it’s extremely important to enhance their systems for collecting and managing data. Let’s walk through what data activation means, and what the real ROI of activation for marketers.