How Much Marketing Is Too Much For Your Customers
Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive.
Category: AI Marketing
The Value Of Following Consumers Over Multiple Mobile Devices
Most online activities now begin with a smartphone, and users often use more than one screen simultaneously or move from one screen to another. Mobile screens now account for nearly one-third of the time users spend online. If your brand isn’t following consumers over multiple mobile screens, it should be.
Why The Right Marketing Doesn’t Need To Worry About Google
Marketing philosophies and strategies come by the digital truckload, but high-level advice can only take you so far. What aren’t experts telling you? Getting traffic without Google perplexes entrepreneurs. But respectable marketers don’t need to depend on Google.
Is Your Brand Consistent Across All Marketing Channels?
Today’s consumers expect a seamless experience across channels. Is your brand delivering the consistency your customers want?
Marketing Strategy Planning Trends Going Into 2020
Another year is nearly over, and it’s time to look ahead to 2020. Here are the latest marketing strategy planning trends that will help your business gain an edge going into 2020.
Insightful Multi-Channel Marketing Statistics To Improve Your Strategy
Business is all about the numbers. When it comes to customer retention, businesses that adopt a multi-channel marketing strategy achieve 91% greater customer retention than those that don’t. Impressed? Read on for more marketing statistics that will help improve your strategy.
Using AI To Better Understand Your Social Media Audience
Most people know that a good social media presence is essential to a successful business. But, do you know how to best utilize it to your advantage? Do you understand your audience, and are you sure your content is targeting them? AI can help.
Embracing Customer Experiences For Improved Marketing
There’s a new trend in marketing. It’s one as old as business itself but is refreshingly modern at the same time. Customer experience based marketing has all the makings of a good promotion plan. There are many reasons to embrace it!
How Email Marketing Differs When It Comes To Mobile
It’s no secret that people are increasingly relying on mobile phones for email. In fact, recent statistics show that 61.9% of emails are opened on mobile phones, and three out of five consumers check their email on the go. Making sure your email campaigns are optimized for mobile is essential for business today.
Personalizing AI for Stronger Customer Relationships
There is no denying that artificial intelligence has grown in complexity. The technology may still be young, but more businesses are seeking ways to take advantage of its potential. Business owners have their eyes out for AI developments in terms of customer relationships, and rightfully so. For example, predictive customer support could help solve issues before a … Continued
Readiness Check: Get Started with Data-Driven Marketing in 3 Steps
Data-driven marketing. We either just said your favorite words, or increased your heart rate just a little. Your boss wants it to become the core of what you do, and most marketers want to take advantage of the wealth of data out there too. Getting started can seem overwhelming — especially if you consider yourself a traditionalist, with no … Continued
Marketing in the Modern Age: Mobile Made Easy
Though many of us say we’re not addicted to our mobile devices, the data says otherwise. In a recent study, 2/3rds of respondents admitted they couldn’t go without their smartphones. And these avid users aren’t just spending their time browsing mobily, they’re spending money too. 79% of mobile users have made mobile purchases in the last 6 months alone, and 40% of … Continued