In business, or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that? These chairs could be totally equal in quality — the factory … Continued
We recently reviewed what it takes to carve a successful path to the Inbox during the Holiday Season. And the truth is, the mailing practices discussed in our 2019 Guide to the Holiday Season hold true throughout the year. Building on positive reputation factors with strong engagement, while keeping negative reputation factors to a minimum, is critical … Continued
Calling all developers, IT professionals, and engineers — did you know we have a developer portal? In addition to our Blueshift Help center, our Developer Portal is the go-to place for anything engineering/IT related within the Blueshift platform. It’s an open resource that anyone can utilize to better understand our platform APIs and access code samples that … Continued
As we settle into our new decade of the 20s, marketers are faced with a digital world that’s transforming rapidly. While desktop browsing ruled the early days of the internet, the introduction of the smartphone catapulted mobile browsing to popularity. According to Mary Meeker, consumers are now spending at least 3 hours browsing mobilly to every … Continued
Though it seems as if new channels are cropping up every day, email still remains one of the most popular. Almost 2/3rds of Millennial shoppers say that emails influence their purchasing decisions and 81% of shoppers will spend more with a brand if they receive their emails. But here’s the kicker: only if the emails are personalized. Across all … Continued
Direct-to-consumer businesses have dominated and defined the past decade. Their rise to popularity would’ve seemed impossible 20 or 30 years ago, when big box stores reigned. Thanks to internet adoption, social media, and growing complexity in martech, DTC brands are now some of the most popular worldwide. They feed customer experiences Millennial and Gen Z shoppers … Continued
Email marketing won’t disappear any time soon. In fact, it’s one of the best ways for companies to increase their ROI. But that doesn’t mean your approach doesn’t matter. For example, the revenue generated through batch and blast is only an average of $0.04 per send whereas triggered email based on customer behavior generates an average of … Continued
Email marketing is one of the most effective ways to reach your customers. However, if your email newsletters are not well designed and executed, the mistakes can be costly. Here are five examples of what not to do in your email newsletter.
This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization. But, it’s still often extremely difficult to pull off authentic personalization for many businesses. Why? You might … Continued
Standing out as a brand has never been more important, especially when consumers have a world of possibilities at their fingertips. Providing a personalized experience to your customers allows you to rise above the competition and geotargeting should be part of your personalization strategy.
Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive.
Most online activities now begin with a smartphone, and users often use more than one screen simultaneously or move from one screen to another. Mobile screens now account for nearly one-third of the time users spend online. If your brand isn’t following consumers over multiple mobile screens, it should be.