Entries by vijay

The Case For Predictive Segmentation – Part 1 of 2

Retention & Growth marketers are often interested in taking action on a segmented base of users. Classic segmentation methods include Lifecycle based segments: new, active, lapsed etc. Behavioral segments based on user behavior on the website/app Demographic: Age, gender, location, household income, education based Traffic source based First purchase product/category etc. Given all these ways of […]

5 Essentials For E-commerce Push Notifications

Mobile commerce is growing much faster than ecommerce. Mobile apps are not only extending commerce beyond the desktop, but also enabling new e-commerce use cases like  on-demand services. However, e-commerce apps tend to have much lower retention than other categories like messaging apps. According to a study, e-commerce apps only have a 13% retention after 1 […]

4 tips for #CyberMonday

It’s that time of the year, when everyone in the Ecommerce world gets warm and fuzzy about delivering delightful savings to customers (and in turn, logging their biggest day of the year)! We have dug through tweets from 2013 to help you avoid tripping on Cyber Monday!   Do offer mobile deals Save Extra 5% […]

The A/B Testing Paradox

Has this ever happened to you: You ran 30 a/b tests over 6 months 20 of which showed an average lift of 2%, and you promoted the winning variant to show to the entire traffic base. Yay!! 10 of the tests did not show a lift over the base configuration, and you killed the variant […]

Running Apache Spark on AWS

Apache Spark is being adopted at rapid pace by organization big and small to speed up and simplify big data mining and analytics architectures. First invented by researchers at AMPLab at UC-Berkeley, Spark codebase is being worked upon by hundreds of open source contributors and development is happening at break neck speed. Keeping up with […]

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