In recent years, the idea of “pirate metrics” has gained wide adoption. Pirate metrics stand for AARRR: Acquisition, Activation, Retention, Referral and Revenue. The precise definition of the metrics may differ based on your business. For example, for some e-commerce businesses, acquisition could mean getting a visitor to sign up to your newsletter, activation (or […]
This is first of many blog posts to come from our dev bootcamp. Often times you want to test your scripts and run code locally before you hit the push button. We want to share our findings that we think will be helpful to the wider world as we run around the web figuring out how […]
With multiple devices at their disposal, a customer’s path to a digital purchase now often spans both a mobile device and a desktop. As an NYT article pointed out, “85 percent of online shoppers start searching on one device — most often a mobile phone — and make a purchase on another.” Comscore has declared that 2013 […]
