Entries by vijay

Taming your Customer Lifecycle Metrics

In recent years, the idea of “pirate metrics” has gained wide adoption. Pirate metrics stand for AARRR: Acquisition, Activation, Retention, Referral and Revenue. The precise definition of the metrics may differ based on your business. For example, for some e-commerce businesses, acquisition could mean getting a visitor to sign up to your newsletter, activation (or […]