Marketers have always believed in targeted marketing. In the past, targeting has meant building a database of customers and their attributes, especially demographic attributes like first & last name, gender, location, and more. In this notion of database marketing, the databases describe nouns, like customers and products, and attributes of these nouns. I wrote an article […]
Innovations in programmatic advertising have transformed online media buying, making the process more automated, targeted and measurable. Now programmatic is poised to revolutionize customer relationship marketing. I wrote an article on this subject today at Adexchanger, titled “When Will The Programmatic Revolution Reach Customer Relationship Marketing?” In my mind, programmatic relationship marketing consists of the […]
In today’s perpetually connected world, consumers are leaving behind richer and richer cues about their wants and needs, and are increasingly expecting marketing to be highly personalized. Marketers have always realized the importance of personalization, but find it highly challenging to deliver a hyper-personalized experience across every digital touchpoint. In fact, a study by eConsultancy […]
I shared my thoughts on PerformanceIN last week on why marketer-defined customer journeys are no longer adequate in the new world of perpetually connected customers. “..with the rise of the perpetually connected customer, consumer brands are quickly finding that marketer-defined customer journeys are no longer adequate to describe the different ways that customers interact with content or search […]
I am delighted to announce that Pete Cowing has joined Blueshift as our VP of Sales. Pete brings a wealth of experience from the marketing technology domain, with previous sales leadership positions at Marketo & IBM. With his deep knowledge of the space, Pete has become a trusted advisor to marketers looking for next generation solutions […]
We are excited to share that Blueshift has won awards in 3 categories at the 2016 Stevie Awards. We have long been believed that the next generation of marketing will be powered by big data and machine learning. That’s why we are especially honored to receive the Stevie Awards in new product categories for […]
I am excited to share with you that LUMA Capital Partners recently co-led our Series A financing round and that LUMA’s Carey Lai has joined our Board as an observer. The LUMA team is led by some of the world’s smartest and most experienced mar-tech investors and advisors. We could not be more pleased by this […]
Marketing personalization holds the promise of delighting your users, and drive dramatically higher conversions. However, poorly executed personalization can sometimes lead to what can only be described as #personalization #fail. How can marketers avoid this? Read on for our top three tips on avoid 1. Use Conditional Logic to Deal With Missing Data Aww, you […]
This holiday retailing season, as customers shopping preferences shift, will you still be marketing to them using stale data? With the rise of mobile devices, and the “always-on” user, the amount of time spent on the internet has nearly tripled over the last 5 years: 450 billion minutes per month in 2010 to more […]
We are excited to announce that Blueshift is now available in the Tealium Tag Marketplace. Tealium is just one of the many ways of streaming real-time events to Blueshift.
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