August Event and Webinar Recap + What’s Coming Up in September
August is a transitional month for many of us: a liminal space between summer and fall, a time for the landscape around us to start changing, a quieter time at home for those with kids going back to school (although this past year and a half has been a bit different in that sense within the world of Zoom). This time of year, which is only four months away from New Year’s — let that sink in — allows us to reflect on the past several months as we look to the season ahead.
Our pace picked up in August with exciting Blueshift events and webinars happening almost every week of the month. Not only did these conversations give us a chance to dive headfirst into omnichannel marketing, eLearning engagement, and martech, but they also empowered us to think even more critically about our customer data platform and the marketing issues Blueshift aims to solve. Did you get a chance to tune into any of these important marketing discussions? If not, watch on-demand now.
MarTech WebSesh: Driving Customer Engagement in a Distracted World
How do you crawl, walk, and run to omnichannel marketing? This question was at the core of MarTech Alliance’s recent Web Sesh, “Driving Customer Engagement in a Distracted World,” featuring our very own Stuart Gordon, VP of EMEA at Blueshift, as well as Fredrik Salzedo, Director of Retention and CRM at Discovery+ EMEA. Watch on-demand as we break down the challenges streaming platforms are currently facing, the importance of personalization to today’s customers, and why your brand needs an omnichannel marketing strategy.
ASU + GSV Summit
Conference on-demand, right from this year’s ASU + GSV Summit! Get ready to unpack two great sessions featuring leaders in the eLearning space. Join Kenny Kim, Chief Marketing Officer at Udacity, and Lauren Burns, Assistant Dean, Marketing and Enrollment Management for the School of Professional Studies at Wake Forest University, for sessions that dove into the following topics: Our Increasing Expectations of Online Learning & Engaging Professionals in a Post-Pandemic World. Watch now.
Are You Expecting Enough Out of Your Martech?
Are you expecting enough out of your martech? Marketers buy martech to solve specific problems. However, this habit results in cycles of marketers identifying a new problem and buying new technology when a tech stack with the right amount of flexibility could actually grow and scale their brand. Blueshift was joined by Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, to discuss how a continuous improvement approach to martech can keep your organization growing longer and faster than the competition.
Watch now on-demand and learn:
- The “set it and forget it” fallacy of martech
- How to evaluate your tech to know when you need to buy and when you don’t
- Why this is more important than ever in today’s omnichannel world
UPCOMING IN SEPTEMBER
Don’t Miss These Blueshift Events
In September, we have another compelling lineup of marketing conferences — both virtual and in-person — to help you refine your marketing strategy and learn more about the capabilities of our customer data platform, from martech to media and everything in between. Be sure to mark your calendar for the dates below and click the included links to learn more.
September 14–15: How Leading Brands Make Omnichannel a Reality
“Omnichannel” takes on different forms for different brands. But we can all agree that as today’s connected customers freely flow across channels, single-channel strategies no longer cut it. Most brands struggle to connect more than two marketing channels, let alone connect marketing touchpoints with sales, product, and service channels because of people, process, and technology hurdles. As your customers continue to see the lines between channels blurring, adopting omnichannel strategies is no longer optional.
Join Blueshift Co-Founder & CEO Vijay Chittoor at MarTech Conference on September 15 at 12:20 p.m. ET for a virtual session on how leading brands are making omnichannel marketing a reality. Register today.
September 16-17 – The Retail Hive: Exchange
Held in the picturesque grounds of The Luton Hoo Hotel, Golf & Spa, we’ll be hosting roundtable discussions to encourage in-depth conversation and collaborative problem solving. Attending will be a closed group of hand-picked executives from Europe’s biggest retailers, including Samsung, Giorgio Armani, Harvey Nichols, Boohoo, Bremont Watch Company, Benefit Cosmetics, Lovehoney, Robert Dyas, River Island, La Perla, Oak Furniture Land, and more! Click here to read more about the event.
September 22 – Is the Death of the Cookie the Death of Digital Marketing?
As digital marketers, we’ve become accustomed to knowing everything about everyone, but with privacy standards changing and cookies going away, digital marketers are facing their biggest challenge since the invention of the spam filter. But fear not, there is hope, and that hope lies in creating relevant, personalized experiences with which people want to engage — and we’ve found just the marketers to share how that can happen!
Cian Murphy, Head of Content Marketing for International Living Publishing, is passionate about creating exceptional customer experiences based on first-party data. His view is that you can and should be adjusting your marketing efforts to continue to grow regardless of how Google, Facebook, or Apple adjusts their privacy settings. Cian joins Mannie Frances, Director of Customer Success at Blueshift, and Nick Chappelle, Martech Consultant at 14 West, to share his plan to drive organic growth and further reduce his team’s dependence on third-party data.
In this webinar, the discussion will cover:
- Lay of the land on privacy updates
- Strategy and options for upcoming changes
- How International Living is proactively adjusting for these changes
Register for the webinar today.
RETAIL AND ECOMMERCE
September 28-29 – CommerceNext
Join Josh Francia, Chief Growth Officer at Blueshift, and a panel of experts at CommerceNext in New York for a special discussion: New Advertising Strategies for a New Era of Growth. This in-person discussion will be held at the New York Hilton Midtown on September 29 from 9:35-10:05 a.m ET. Learn more.
Want to get access to all of Blueshift’s events and webinars in one place? Click here!