August Event and Webinar Recap + What’s Coming Up in September

How do you crawl, walk, and run to omnichannel marketing? This question was at the core of MarTech Alliance’s recent Web Sesh, “Driving Customer Engagement in a Distracted World,” featuring our very own Stuart Gordon, VP of EMEA at Blueshift, as well as Fredrik Salzedo, Director of Retention and CRM at Discovery+ EMEA. Watch on-demand as we break down the challenges streaming platforms are currently facing, the importance of personalization to today’s customers, and why your brand needs an omnichannel marketing strategy.

Are you expecting enough out of your martech? Marketers buy martech to solve specific problems. However, this habit results in cycles of marketers identifying a new problem and buying new technology when a tech stack with the right amount of flexibility could actually grow and scale their brand. Blueshift was joined by Shamir Duverseau, Co-Founder and Managing Director at Smart Panda Labs, to discuss how a continuous improvement approach to martech can keep your organization growing longer and faster than the competition.

Watch now on-demand and learn:

1. The “set it and forget it” fallacy of martech
2. How to evaluate your tech to know when you need to buy and when you don’t
3. Why this is more important than ever in today’s omnichannel world

“Omnichannel” takes on different forms for different brands. But we can all agree that as today’s connected customers freely flow across channels, single-channel strategies no longer cut it. Most brands struggle to connect more than two marketing channels, let alone connect marketing touchpoints with sales, product, and service channels because of people, process, and technology hurdles. As your customers continue to see the lines between channels blurring, adopting omnichannel strategies is no longer optional.

Join Blueshift Co-Founder & CEO Vijay Chittoor at MarTech Conference on September 15 at 12:20 p.m. ET for a virtual session on how leading brands are making omnichannel marketing a reality. Register today.

As digital marketers, we’ve become accustomed to knowing everything about everyone, but with privacy standards changing and cookies going away, digital marketers are facing their biggest challenge since the invention of the spam filter. But fear not, there is hope, and that hope lies in creating relevant, personalized experiences with which people want to engage — and we’ve found just the marketers to share how that can happen!

Cian Murphy, Head of Content Marketing for International Living Publishing, is passionate about creating exceptional customer experiences based on first-party data. His view is that you can and should be adjusting your marketing efforts to continue to grow regardless of how Google, Facebook, or Apple adjusts their privacy settings. Cian joins Mannie Frances, Director of Customer Success at Blueshift, and Nick Chappelle, Martech Consultant at 14 West, to share his plan to drive organic growth and further reduce his team’s dependence on third-party data.

In this webinar, the discussion will cover:

• Lay of the land on privacy updates
• Strategy and options for upcoming changes
• How International Living is proactively adjusting for these changes

Register for the webinar today.