Blueshift Named a CDP and Marketing Automation Leader in G2’s Summer 2021 Report

Over the last few months, we’ve been working hard to empower marketers to achieve their goals with the help of our SmartHub Customer Data Platform (CDP). We kicked off our Blueshift Engage21 event with a keynote address from Brad Wilson, EVP of Growth & Revenue at HBO Max, plus five 1-hour sessions with top-level marketers. In addition to this … Continued

Everything You Need to Know About Apple’s iOS 15 Privacy Updates

Apple recently previewed new privacy protection features that will soon (likely fall 2021) be available on iOS 15, iPadOS 15, macOS Monterey, and watchOS 8 devices. As we covered in our webinar with SparkPost, third-party cookies are disappearing — and no longer supported by all internet browsers — as consumers demand increased privacy. This shift in the … Continued

Webinar Recap: Using First-Party Data in Email and Beyond with SparkPost

Didn’t have a chance to tune in to our latest webinar with SparkPost? In “Using First-Party Data in Email and Beyond,” Marina Ben-Zvi, Director of Product Marketing at Blueshift, and April Mullen, Director of Brand & Content Marketing at SparkPost, discussed how you can use your data in ways that drive true 1:1 connection and maximize the value of your hard-earned … Continued

What We Learned From Blueshift’s First Customer Advisory Board Meeting

“Obsess Over Customer Success” is one of Blueshift’s core values. We succeed when our customers succeed. To better serve our growing customer base and help elevate their customer engagement we need to consistently gather and act on customer feedback. That’s why we’re excited to announce the formation of our first-ever Customer Advisory Board. The new … Continued

How to Use Recommendations in Online Marketplace Marketing

Online marketplaces that deliver stellar recommendations are a staple of customers’ browsing habits worldwide. Each country may have its own favorites, but they all have the same basic structure: get goods from many sellers into the view of customers, in one central location. And while we traditionally think of ecommerce and used goods as being … Continued