Conference On-Demand

Stack and Strategies to Engage the Omnichannel Customer

Customers interact with brands across a variety of channels and expect brands to reflect their previous interactions with every new touchpoint.


JUNE 29, 2021


20 Minutes

Hear from Marketing Pros

In this session, Josh Francia, Chief Growth Officer at Blueshift, and Shannon Delany-Ron, Chief Marketing Officer at James Allen, will discuss how they’ve architected technology and strategies to ensure the customer experience is consistent and friction-free.

In this Session You’ll Learn:

  • Why best in breed solutions can work better than monolithic MarTech stacks
  • Strategies for connecting the customer experience beyond traditional marketing channels
  • Metrics that matter in measuring the customer experience is consistent across all touchpoints
  • Strategies that keep customers engaged in between transactions

Additional Resources

Make the Shift Today

See how Blueshift makes sophisticated marketing simple through multi-channel activation and AI.