ETAIL VIRTUAL SUMMIT

Stack and Strategies to Engage the Omnichannel Customer

Customers interact with brands across a variety of channels and expect brands to reflect their previous interactions with every new touchpoint.

DATE & TIME

JUNE 29, 2021

DURATION

20 Minutes

Hear from Marketing Pros

In this session, Josh Francia, Chief Growth Officer at Blueshift, and Shannon Delany-Ron, Chief Marketing Officer at James Allen, will discuss how they’ve architected technology and strategies to ensure the customer experience is consistent and friction-free.

In this Session You’ll Learn:

  • Why best in breed solutions can work better than monolithic MarTech stacks
  • Strategies for connecting the customer experience beyond traditional marketing channels
  • Metrics that matter in measuring the customer experience is consistent across all touchpoints
  • Strategies that keep customers engaged in between transactions

Additional Resources

SmartHub CDP Explained: Breaking Down the Hub

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Make the Shift Today

See how Blueshift makes sophisticated marketing simple through multi-channel activation and AI.

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