customer data platforms (cdp) vs customer relationship management (crm)

CDPs vs. CRMs: What Marketers Need to Know

Let's compare the Customer Data Platform (CDP) versus the Customer Relationship Management (CRM). Both are extremely popular platforms, and both prioritize customers, but they are worlds apart in function and purpose,...

Blueshift raises $30M for its AI-based, integrated approach to marketing – TechCrunch

The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use…

Blueshift Raises $30 Million Series C Funding Round

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The Blueshift team has very exciting news to share: we’ve raised a $30 million Series C financing round, led by Fort Ross Ventures, along with Avatar Growth Capital, bringing the total amount raised to,...
recommendations and user engagement

How to Increase Engagement Throughout the Media User Experience with Recommendations

Recommendations, when done right, offer an incredible opportunity to media marketers. Personalized, relevant recommendations can fuel engagement and content consumption from your brand, but only if you have the data to produce these recommendations accurately,...

Blueshift Breakdown: Data Activation, Marketers’ Secret Weapon in 2021

In the past 20 years, it has become clear that data is king. The 2020s will be defined by marketing rushing to collect and capitalize on their customers’ data,...

Welcoming New Users: How to Leverage Recommendations in Media and Publishing

As a consumer, when we start our journey with a new brand the entire experience can be a little overwhelming — especially when that brand has a vast catalog of content to sift through. This is a challenge especially for media and publishing companies,...

Realize the Full Potential of Your Data by Connecting Blueshift and Snowflake

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With the Blueshift and Snowflake integration, marketers can now immediately access the full-breadth of data your company’s amassed from across applications, cloud services, on-premise databases, and supply chain data,...

The Smart Guide to Recommendations: Media and Publishing Is Here

The Smart Guide to Recommendations: Media and Publishing is here to teach marketers about the different content recommendation themes, how to select the right ones throughout your user journey...