With so many marketing platforms on offer (almost 8,000 as of 2020), it can be difficult to differentiate the just ok platforms from the ones worth their weight in gold. A great place to start when vetting the perfect platform for your needs is through comparing ROI. We don’t mean to brag, but the ROI … Continued
We’re excited to announce that Blueshift was named a CDP and Marketing Automation Momentum Leader in G2’s Fall 2020 Report. Blueshift is continually grouped as a top platform within these categories — it is extremely validating and confirms that our vision of creating a platform to help enable marketers to be smarter and more effective is … Continued
The time is upon us! As leaves begin to fall, students settle into their routines, and the weather chills (depending on your hemisphere that is) we settle into a new season: award season. The MarTech award season to be specific. And this year we have some exciting news… Blueshift has won big! Each conference season … Continued
Abandoned Cart workflows are some of the most common campaigns for B2C businesses and with good reason — just under 70% of carts are abandoned across the web. In ecommerce, abandonment generally means that a visitor on a page of your site left that page before completing the desired action. Cart abandonment refers to visitors who add … Continued
Since the dawn of digital advertising, marketers have relied on 3rd-party data. Now the advertising world is being flipped on its head with the elimination of 3rd-party cookies, restricted use of Apple’s IDFA without user consent, and increased privacy regulations such as GDPR and CCPA making 3rd-party data risky — not to mention a greater share … Continued
Often, marketers find themselves held back by their tech stacks, and this is because stacks are typically built around individual channel platforms, instead of around the customer — and as a result, are left with a fractured view of the customer. It doesn’t matter how many fantastic platforms you have in your stack, the possibility … Continued