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How a SmartHub CDP Can Make Your Marketing Smarter

Join the Principal Solutions Consultant, Jolyon Hunter for an introduction and demonstration of Blueshift and learn how you can grow revenue, loyalty, and lifetime value all-in-one SmartHub Customer Data Platform that turns data, AI, and triggered automation into engaging, personally tailored customer experiences across all your channels.

The Blueshift MORPHeus Award

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From the desk of Blueshift’s Amazing Officer Manager, Jessica Weber: Recognition is an extremely important aspect of self-actualization in our society. In fact, it falls right in the middle of Maslow’s Hierarchy of Needs where all basic, human psychological needs are met on the path of self-growth. Here at Blueshift, we have quite a few ways in … Continued

Why Hollow Tech Stacks Are Holding Marketers Back (And How They Can Break Free)

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Most marketing teams today that aren’t hitting their goals — no matter how fantastic their team is or how incredible their ideas are — are failing due to tech. More specifically, most teams today are operating off of a hollow tech stack — one that operates without a core that connects and powers its platforms. … Continued

Empower Your Team with Better Customer Data Quality

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Your customer database is the foundation for the work that you do. Whether you’re building marketing campaigns, testing and improving the product experience, handling customer support tickets, or running predictive analytics queries, you’re likely leveraging customer attributes, insights, and engagement history when making decisions. Given the importance of customer data, therefore, you’d think that many organizations … Continued

The SmartHub CDP Explained

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For companies large and small, it’s no longer solely about attracting customers to your brand. Marketers are becoming responsible for a greater share of the customer experience, which is also shifting. Today’s customers are savvier than ever and have grown accustomed to relevant, connected, real-time experiences across every interaction with the brand. With the sheer … Continued

How Growth Marketers Can Scale Up Customer-Centric Experiences

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I see some version of the tweet below at least every week — and it asks an important question. As the number of brands coming online increases at a staggering rate, online ad spend grows, and that budget is increasingly concentrated on Facebook and Google — paid customer acquisition and retention costs on these channels will … Continued

How AI and Customer Data Are Poised to Revolutionize Marketing Automation

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In business or even life in general, shortcuts are often seen as less than. A handmade chair carved from wood will typically fetch a higher price (and more awe) than a very similar chair that was mass-produced in a large factory. Why is that? These chairs could be totally equal in quality — the factory-made … Continued