How a SmartHub CDP Can Make Your Marketing Smarter

Demo Series Transcript: How a SmartHub CDP Can Make Your Marketing Smarter

Speaker:

• Jo Hunter, Solutions Consultant, Blueshift

Welcome and Introduction to SmartHub CDPs

Hi everyone, and welcome to the Blueshift Public Demo Series. I’m Jo Hunter, a Solutions Consultant at Blueshift. My background spans client-side, agency, and martech vendor roles. Today, I’ll walk you through how Blueshift’s SmartHub CDP helps make marketing smarter.

We’ll cover:

• A brief background on Blueshift
• What defines a SmartHub CDP
• A platform walkthrough with key smart capabilities
• Real customer examples

Feel free to ask questions in the chat as we go.

Blueshift’s Origin and Philosophy

Blueshift was founded in 2014 by Vijay, Mehul, and Manyam—experts in marketing and AI who worked together at Kosmix (acquired by Walmart Labs) and later Mertado (Groupon Goods). They built Blueshift from the ground up as a purpose-built, AI-powered platform—not a stitched-together stack.

We serve brands across industries and geographies. Our platform is HIPAA, GDPR, CCPA, and SOC2 compliant. Blueshift is recognized by analysts like Gartner (Cool Vendor in AI for Marketing), Forrester, and G2.

A commissioned Forrester study revealed that customers using Blueshift reported an average ROI of 781%, with gains driven by smart capabilities such as:

• Transparent AI
• Real-time engagement
• Omnichannel orchestration

What Is a SmartHub CDP?

Unlike traditional CDPs or automation tools, a SmartHub CDP unifies customer data, applies intelligence, orchestrates cross-channel campaigns, and feeds results back into the system—continuously learning.

Key characteristics:

• Seamlessly integrates into your tech ecosystem
• Creates a real-time, 360-degree customer view
• Orchestrates decisions across channels and systems

Recent findings from the CDP Institute show that most marketers now describe their stack as a connected, multi-system architecture—reinforcing the need for integration-ready platforms like Blueshift.

Breaking Down the SmartHub CDP

CDP Layer:

• Unified customer profiles with real-time and batch ingestion
• Rich segmentation using behavioral and predictive data
• No cap on custom attributes

Hub Layer:

• Cross-channel campaign orchestration
• Actionable, centralized intelligence for email, push, SMS, onsite, and more

Smart Layer:

• Predictive modeling for purchase intent, churn risk, and more
• Engage time and channel affinity prediction
• Transparent, customizable AI embedded into every layer of the platform

Real-Time Personalization with Blueshift

Blueshift activates first-party data from:

• Data warehouses and real-time event streams
• Product/content catalogs

With AI, marketers can predict:

• Who is likely to buy
• What to recommend
• When to engage (optimized send time)
• Where to reach customers (channel prediction)

These insights fuel:

• Personalized 1:1 messages at scale
• Unified, always-fresh customer profiles
• Cross-channel content reuse (email, push, onsite, etc.)

Demo Highlights: From Unified Data to Predictive Power

Customer Profile:

• Shows recent behavior, cross-channel preferences, and predictive scores
• Custom scoring models (e.g., purchase likelihood) updated in real time
• Affinities for product categories, optimal time, and preferred channels

Segmentation Editor:

• Real-time filtering by:
  • Behaviors (e.g., add-to-cart, install)
  • Custom attributes (e.g., lifetime value)
  • Predictive scores and affinities
• Speedy, marketer-friendly interface
• Advanced options for regex, nesting, and custom logic

Predictive Score Modeling:

• Transparent view of variable impact on conversion
• Visualizations to assess performance across deciles
• Built-in collaboration with Blueshift’s data science team

Orchestrating Omnichannel Journeys

Campaign Builder:

• Drag-and-drop interface
• Logic flows top-down, left-right
• Multichannel support: email, push, SMS, in-app, web push
• REST-based API integration with any system

Example: Abandoned Cart Flow

• Trigger: Add-to-cart event
• Engage time optimization for delivery
• Conditional pathing based on:
  • Recent transactions
  • Channel affinities
• Integrated recommendations (e.g., similar products)

Creative Personalization:

• Real-time preview of messages by user
• Granular recommendation rules (e.g., include items from cart, exclude purchased)
• Predictive content blocks ranked by engagement or category affinity

Measuring What Matters

Insights & Reporting:

• Prebuilt and customizable reports
• Compare campaign performance with and without recommendations
• Create dashboards grouped by segment, metric, or channel
• Shareable with internal teams and stakeholders

Wrap-up and Next Steps

SmartHub CDPs like Blueshift do more than automate—they empower marketers with data-driven intelligence to:

• Personalize at scale
• Increase conversions
• Save time on manual tasks

To learn more:

• Visit blueshift.com/events
• Contact your CSM if you’re a customer
• Not a customer yet? Request a customized demo to see how Blueshift fits your needs

Thanks again for joining us!