martech

Marketer vs. Martech: The Struggle for Success In 2020

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In our most recent study, Marketer vs. Martech, we surveyed hundreds of marketers about their tech, goals, and the reality of where their businesses stand. Throughout the process, one thing became abundantly clear: most marketers have to fight…
marketing

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

In view of recent events, businesses ponder how to get the most out of their existing marketing channels and strategies. 69% of brands expect to cut their advertising budgets and review expenses. 49% of marketers have stopped a campaign mid-flight,…

Putting AI to Work Across Your Customer Data Strategy, featuring Josh Francia

Early this year, Salesforce revealed that 47% of the 7,000 marketing executives it surveyed planned to increase their use of AI. In fact, of all the technologies listed in the survey — AI, social media tools, analytics tools, automation…

Blueshift Announces Lineup For Engage Virtual Conference

Blueshift, the leading Customer Data Activation Platform, today announced the speaker lineup at the company's inaugural Blueshift Engage Virtual Conference. The conference featured a series of discussions with top marketing…
first-party data

4 Ways to Make the Most Out of Your First-Party Data

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As the use of third-party data becomes less common and is even being deprecated by large players like Google, it’s important to use your own first-party data. For marketers, this can be a huge change in the way you view acquisition efforts…
marketing

Marketer vs. Martech: What 2020 Marketing Winners Are Doing Differently

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Putting it mildly, 2020 has been an unprecedented year. In the early 2000s, marketers were already facing huge changes and disruptions, the current global situation has simply been a catalyst for these changes. At our first-ever, 100% virtual…
unification

Data Unification and Its Impact on Marketing

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When marketing teams are first starting out, most everything they do can be described as a bootstrap effort — marketers are called upon to be scrappy and pull off great campaigns with very little. For most teams, this works well until they…
email

Blueshift Engage: Email Marketing During Economic Uncertainty

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Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living…

Marketer vs. Martech: You’ve Been Doing Data All Wrong and You’re Ready to Change

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For some marketers, data collection and unification can be scary. Math may not be your forte, you may have no idea where to look for meaning, or you simply don’t have the right toolset to understand your data. In the past, marketers had to…
customer

Blueshift Engage: The Importance of Connecting the Entire Customer Experience

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Marketers, business leaders, and Blueshift users have come together for our first-ever virtual conference: Blueshift Engage. For one hour each day, we’ve brought the brightest minds in marketing to our attendees — live from their living…