Winning Personalization, by the Numbers

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Personalized customer experiences are no longer a “nice to have”, they’re a must. More than 63% of consumers expect personalization as a standard of service. And, 48% of buyers will turn to a competitor if faced with poor digital personalization.…

Martech is Marketing: 3 Learnings from #MarTechConf East 2019

This year’s #MarTechConf East event can be summed up in three words: It’s all happening. Whether you’re new to the space or a seasoned marketing professional, the fact that our department is playing a more integral, impactful role in…

Direct Mail as Part of Multichannel Marketing Strategy

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Four of the Best Types of Direct Mail Campaigns for Your Multichannel Strategy If you monitor marketing campaigns that are effective in the modern market, you know that multichannel approaches rule. You also may have noticed that direct mail…

3 Steps for Striking First-Party Data Gold

Data is king – that’s a fact we can all agree on. It’s officially surpassed oil as the world’s most valuable resource. But, not all data was created equal. At least, not all data is equally effective for your business. While 42% of marketers…

Fintech Startup, ClearScore, Makes Messaging 40 Million Feel Personal

Imagine a world where finance is clear, calm, and easy to understand. ClearScore is helping build that world. The red-hot fintech startup utilizes Blueshift to provide insights and tools in order to facilitate great financial well-being. And,…

Why AI-enabled Marketing Isn’t As Unattainable As You Think

Artificial Intelligence. AI. The acronym can illicit a myriad of reactions, both negative and positive. And even staunch supporters of its use in marketing initiatives can admit that it’s very “buzzy”. That being said, while some businesses…

Turning 2019 Holiday Buyers into Loyal Customers

Though the weather is still warm, the 2019 holiday season is coming quickly. The drive to capture shoppers’ attention and fulfil orders in time for December doesn’t have to be panic-filled. In fact, you can turn first-time holiday buyers…