Fintech Startup, ClearScore, Makes Messaging 40 Million Feel Personal

ClearScore integration on the Blueshift platform

Imagine a world where finance is clear, calm, and easy to understand. ClearScore is helping build that world. The red-hot fintech startup utilizes Blueshift to provide insights and tools in order to facilitate great financial well-being. And, across no less than 10 million users.

Although sending over 40 million emails a month is no easy task in itself, but ClearScore wanted to go above and beyond to provide 1:1 messaging to every user, across all channels. ClearScore’s previous system was clunky and required a ton of manual work for basic outputs. Their agile team needed something more their speed. Enter Blueshift.


As much as ClearScore is a one-stop-shop to nurture your financial health, Blueshift is the team’s answer to running hyper-personalized, dynamic customer journey all in one hub. ClearScore marketers can easily check up on live campaigns, use insights to shape new journeys, and craft messaging with just a few clicks.

Intuitive A/B testing, plug-and-play templates, and automated journey building have greatly reduced time spent on campaign design. This has proved invaluable to the growth of ClearScore’s team. 3 years ago their lean marketing team was the only Blueshift users. Now, over 61 users from across all departments want a hand in creating marketing magic.

“I would describe Blueshift as the best platform for data-driven companies, with very aggressive targets, who are looking to drive growth across the business,” says Donatella Storchi, Growth Marketing Lead at ClearScore.

Ready to exceed your growth goals? Check out more successful Blueshift customers and learn about our patented AI. Or, get chatty with one of our team members and see the platform in action.