Discover how predictive audiences can help you meet your marketing goals by analyzing user profiles, engagement levels, and real-time behaviors.

Diagram of Blueshift's AI-powered predictive segmentation

The right customers

Predictive Segmentation

Our predictive segmentation capabilities empower you to identify your customer’s likelihood to engage, purchase, churn, and more.

  • Use predictive metrics to rank each customer based on their likelihood to perform a desired action.
  • Interact with every customer based on dynamically updated predictive scores and segments.
  • Measure the impact of predictive scores against actual results to ensure the AI drives your desired outcomes.

VIDEO

Predictive Audience Demonstration

View this short, 2-minute video demonstrating how to use the Blueshift Intelligent Customer Engagement platform to create a predictive RFM (Recency-Fit-Monetary Value) segment that is likely to churn. Marketers can then create a campaign to prevent them from churning.

Technology partners

Syndicate Segments and Deliver 1:1 Campaigns

Ensure each customer interaction reaches the right person with the right message at the right time and through the channel most likely to drive action with marketer-accessible AI.

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Customer success story

Zumper Scaled Lead Submissions by 384%

“Blueshift’s AI-powered recommendation engine allowed us to better serve our customers with targeted marketing and personalized campaigns at scale. The platform enabled us to turn user behavior into experiences that capitalize on actionable insights that were critical to customer experience.”

Kristy Ng
Kristy Ng Director, Lifecycle Marketing, Zumper

PERSONALIZATION AT SCALE

AI-Powered Marketing With Predictive Audiences

Blueshift’s Customer AI empowers marketers with predictive audiences to exceed customer expectations at scale. Learn more about how Blueshift’s AI-driven predictive segmentation powers customer engagement, content personalization, and campaign success.

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See Blueshift In Action

Take a self-guided tour or talk to us about the Blueshift customer engagement platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.